“Doesn’t it make you feel dirty?” she sneered. I was at the tail end of a grueling all day interview at a top ad agency for a director of paid search position. I was sitting with the Head of Demand Generation, a fancy title which means,” I learned marketing in college, not from the streets.” […]
Learn How To Get Quick SEO Results [Free Webinar]
February 13, 2014 by Leave a Comment
I ran a pretty awesome webinar today about PPC and I discovered that I can pretty much let you look over my shoulder as I work my magic. So, moving forward, I will be hosting webinars where I will show you step by step how I achieve great results for my clients. I hope to […]
Free Resources From My PPC Webinar
February 12, 2014 by Leave a Comment
I had a great webinar earlier today where I showed my process for optimizing paid search campaigns, and eliminating wasteful spending. I don’t know yet when my next webinar will be or if I will give you access to the video recording of it, please leave a comment below if you are interested in me […]
Are You Spending Too Much on Your PPC Bids? The Big Myth PPC Management Companies Don’t Want You To Know!
February 7, 2014 by 7 Comments
I made a big mistake this week. Luckily I caught it today and managed to fix it. I was optimizing a clients campaigns and noticed one keyword was producing conversions at a much higher rate than any other keywords. So, I decided to double the bid on that keyword to make sure I max out […]
What Jerry Seinfeld Can Teach You About Generating Creative Content and Marketing Ideas For Small Businesses
February 6, 2014 by Leave a Comment
I once read that Jerry Seinfeld writes a new joke every single day. He has a big calendar to record whether he wrote a new joke that day or not. While I can’t verify if he still does this since Jerry stopped returning my calls after the Noodle Incident. Regardless, the lesson is the same, […]
New Study: Facebook Will Win The Multi Screen Battle During The SuperBowl This Year.
January 31, 2014 by Leave a Comment
This is the year of multi device engagement for Super Bowl viewers. Advertisers know this and have been doing everything they can think of to gain an edge before hand. Both with releasing teasers, as well as some releasing their entire commercial in advance. Some have even garnered millions of views already. Many brands consider […]
Dannon Turns Up The Heat on Super Bowl Advertisers With Reddit AMA Featuring The Full House Cast
January 30, 2014 by 1 Comment
This year Super Bowl Advertisers are battling to win the online and social game. Many are pre-gaming with paid search ads some even with hashtags. Now, Cannon Oikos ups the ante to the big leagues by having the cast from full house and their bromance commercial do an AMA on reddit. The reddit thread sits […]
#SuperBowl Advertisers Turn To PPC Advertising To Capture Big Game Searchers
January 27, 2014 by 7 Comments
The 2014 Super Bowl is upon us and it’s always interesting to see how advertisers try to capture the value they create with their Super Bowl campaigns. This year the big game will be winning mobile engagement during the game. I was doing my own pre-game research when I discovered that many advertisers are prepared […]
No Follow All Your Backlinks or Feel Google’s Wrath
January 21, 2014 by 2 Comments
Google revolutionized internet search when they recognized that hyper links more than just connect the internet but also serve as editorial votes in favor of the linked to content. By looking at who is linking to who, Google found a way to use machines to basically crowdsource their efforts of determining what a page is […]
Amazon Will Now Ship Items Before You Even Order Them!
January 19, 2014 by Leave a Comment
According to a USAToday story today, Online retail giant Amazon says it knows its customers so well it can start shipping even before orders are placed. Amazon filed for the patent last month, and it seems to be another piece to their game of cutting shipping times down. I don’t know how this will translate […]
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