Dannon Turns Up The Heat on Super Bowl Advertisers With Reddit AMA Featuring The Full House Cast

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This year Super Bowl Advertisers are battling to win the online and social game. Many are pre-gaming with paid search ads some even with hashtags.

Now, Cannon Oikos ups the ante to the big leagues by having the cast from full house and their bromance commercial do an AMA on reddit.

The reddit thread sits near the top of the front page of the internet, and from personal experience I can assure you it will translate into several million views. It already has over 16,000 upvotes and counting, and early 3500 comments.


It is not clear if Oikos paid Reddit for this AMA and placement, but it is very interesting to see how aggressive Super Bowl advertisers are leveraging online engagement and social sites to squeeze as much value as possible out of their $4,000,000 ad slots.

The Reddit thread also links to their commercial which has several million views already, no doubt propped up by this AMA on Reddits Home Page.


I can’t wait to see what the rest of the week and Sunday brings. I bet many people will be hanging out on Reddit.com/r/superbowl during the game.


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About David Melamed

David Melamed is the Founder of Tenfold Traffic, a search and content marketing agency with over $50,000,000 of paid search experience and battle tested results in content development, premium content promotion and distribution, Link Profile Analysis, Multinational/Multilingual PPC and SEO, and Direct Response Copywriting.


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