New Study: Facebook Will Win The Multi Screen Battle During The SuperBowl This Year.

This is the year of multi device engagement for Super Bowl viewers. Advertisers know this and have been doing everything they can think of to gain an edge before hand. Both with releasing teasers, as well as some releasing their entire commercial in advance. Some have even garnered millions of views already. Many brands consider […]

#SuperBowl Advertisers Turn To PPC Advertising To Capture Big Game Searchers

The 2014 Super Bowl is upon us and it’s always interesting to see how advertisers try to capture the value they create with their Super Bowl campaigns. This year the big game will be winning mobile engagement during the game. I was doing my own pre-game research when I discovered that many advertisers are prepared […]

The Future of Superbowl Commercials and How To Capitalize on The Big Game Without Spending Big

We all remember the blackout during the Superbowl last year.  How many of the commercials from last years Superbowl do you remember? Thinking back, I can only remember one or two commercials from the last decade of Superbowl ads. This is pretty astonishing considering how much money and effort goes into making Superbowl commercial successful. […]

“Daddy, Why Is That Man Eating Kittens?!” – The Future of TV Commercials and Advertising If All Goes According To Plan

After reading this comic, I am really wondering if this is the future of advertising. I already see some companies optimizing display ads to not get clicked, so they can get free impressions, and drive increases in search volume, brand mentions, etc… Crazy!!! by Zach Weiner from Saturday Morning Breakfast Cereal