How Hillel Fuld Earned The Trust Of The Worlds Most Successful Startups

To Give or Not To Live, That Is The Question! At least that’s the question Hillel Fuld asks himself every morning. Ok, maybe he doesn’t literally ask it, but all one needs to do is look back at his day, and it is clear he starts it with a mission of selflessness and living for […]

The One Objection Every Marketer Needs To Overcome

I have a secret tool I use whenever I think about a new client, industry or advertisement. A simple question I discovered that every single consumer asks themselves when encountering a marketer or an advertisement. If you can overcome this marketing objection, you are sure to drive more leads and close more deals. The question […]

Researching Products and Services Online is Fundamentally Broken

There is a mind blowing stat from a study by Rothstein Tauber that I found on an Internet Retail Website. “consumers spend an average of 79 days gathering information before making a major purchase.” This stat is meant to convey the importance of targeting the top of the funnel and the entire sales cycle with your content […]

Come Hear Me Speak at Ungagged Conference 2014 In Las Vegas

If I ever had something to prove, (and needed to pull out all the stops and open up about my most closely held secrets and strategies,) it is now, at the superstar speaker conference called Ungagged, taking place November 15-17th in Las Vegas. You see, the audience is a room full of black hat marketers. […]

How To Get Out of A Blogging Rut (or Any Rut For That Matter…)

When I started blogging professionally, I reached out to some popular bloggers for advice. One blogger was Barry Schwartz from Search Engine Roundtable. one of the oldest and most popular search engine blogs out there. Over a year later, John Chow released an info-product called Blogging with John Chow. Both had the same advice. Blog […]

4 Visual Web Marketing Companies You Can’t Afford Not To Know About

If the first thing crossing your mind when you read the above question is, “What in the world is a visual web strategy…or the visual web for that matter?!” than this post is for you. I’ll keep it brief, but here is what you need to know. Last year, there were 1,200,000,000 photos shared daily […]

Reach The Most People Possible By Repurposing Your Content

Content is just an idea. The media format is it’s packaging. There is no reason why an idea in a blog post can’t be repurposed into a handful of other media. Think about it this way. Your blog will only reach so many people. However, if you turn your blogpost into a slideshare presentation, you […]

How To Succeed With Social Media and Content Marketing In Boring Industries

Are you stuck in a boring industry wondering how you are ever going to create content that is interesting? This is a question I get often from friends and clients. “I sell prefab concrete, how in the world can you develop a social media strategy around selling massive blocks of prefabricated concrete?” Well, here’s one […]

Just Get Started Creating Content – The Future Will Pay You Back Tenfold

About a year or so ago I read an article from an almost famous marketer and business consultant, where he bashed Dan Kennedy for recycling old content and selling it for a pretty penny. He felt it was wrong. At the time, I was seriously considering buying that same course for a few grand. At […]

Are You Making The Three Biggest Mistakes Content Marketers Make and Why 2014 Is The Perfect Year To Finally Start a Blog.

I still remember the first blog I started. It was back in 2003. That blog lasted about three weeks. In 2006 my friends encouraged me to start blogging again, and I had a pretty successful blog for almost four years. It seems like blogging is almost obsolete. Despite being an SEO for the better part […]