To Give or Not To Live, That Is The Question! At least that’s the question Hillel Fuld asks himself every morning. Ok, maybe he doesn’t literally ask it, but all one needs to do is look back at his day, and it is clear he starts it with a mission of selflessness and living for […]
How Hillel Fuld Earned The Trust Of The Worlds Most Successful Startups
The One Objection Every Marketer Needs To Overcome
I have a secret tool I use whenever I think about a new client, industry or advertisement. A simple question I discovered that every single consumer asks themselves when encountering a marketer or an advertisement. If you can overcome this marketing objection, you are sure to drive more leads and close more deals. The question […]
Researching Products and Services Online is Fundamentally Broken
There is a mind blowing stat from a study by Rothstein Tauber that I found on an Internet Retail Website. “consumers spend an average of 79 days gathering information before making a major purchase.” This stat is meant to convey the importance of targeting the top of the funnel and the entire sales cycle with your content […]
Come Hear Me Speak at Ungagged Conference 2014 In Las Vegas
If I ever had something to prove, (and needed to pull out all the stops and open up about my most closely held secrets and strategies,) it is now, at the superstar speaker conference called Ungagged, taking place November 15-17th in Las Vegas. You see, the audience is a room full of black hat marketers. […]
How To Get Out of A Blogging Rut (or Any Rut For That Matter…)
When I started blogging professionally, I reached out to some popular bloggers for advice. One blogger was Barry Schwartz from Search Engine Roundtable. one of the oldest and most popular search engine blogs out there. Over a year later, John Chow released an info-product called Blogging with John Chow. Both had the same advice. Blog […]
How To Repurpose Your Content For Maximum Exposure
Content is just an idea. The media format is it’s packaging. There is no reason why an idea in a blog post can’t be repurposed into a handful of other media. Think about it this way. Your blog will only reach so many people. However, if you turn your blogpost into a slideshare presentation, you […]
Just Get Started Creating Content – The Future Will Pay You Back Tenfold
About a year or so ago I read an article from an almost famous marketer and business consultant, where he bashed Dan Kennedy for recycling old content and selling it for a pretty penny. He felt it was wrong. At the time, I was seriously considering buying that same course for a few grand. At […]
Are You Making The Three Biggest Mistakes Content Marketers Make and Why 2014 Is The Perfect Year To Finally Start a Blog.
I still remember the first blog I started. It was back in 2003. That blog lasted about three weeks. In 2006 my friends encouraged me to start blogging again, and I had a pretty successful blog for almost four years. It seems like blogging is almost obsolete. Despite being an SEO for the better part […]