How to Squeeze More ROI Out of Ads By Using the Best Credit Cards for Advertising

ROI or ROAS is the name of the game in advertising. How much did you invest and what was the return on your ad spend or the return on your investment. Often times, there are campaigns, ads, targeting segments or opportunities that are borderline profitable. If you could only squeeze a few extra dollars out […]

The Future of Virtual Reality is Local Lead Generation Not Gaming & Entertainment

When I think about virtual reality (VR), my first assumption is gaming and entertainment. Just imagine next year being able to buy VR seats at the super bowl and truly experiencing it in real-time. We are pretty close to making experiences like that a reality. The basic goal is achieving “Presence”, which is code for […]

Why Email is Dead and The New Form of Communication That Trumps Real World Interactions

Communicating in person has always been the gold standard for social connection. To the point where many people say things like, “Get off of Facebook and be social!” The common beliefs about the limitations of text based communication, that they miss nuance, context, tone, and emotion, like we have in the real world. To many, this […]

How To Get Users For Your Chat Bot: What Bot Makers Need To Understand

I have been thinking about bots a lot lately. I am still discovering my way around the industry, and in fact, the industry is still trying to figure itself out. There are lots of theories floating around about the correct use case for a bot versus an app versus a website, etc… According to Ted […]

You Can’t Seem Good, Without Being Good.

“In a sufficiently connected and unpredictable world, you can’t seem good without being good.” – Paul Graham (Jan. 2015) Paul Graham, the founder of Y Combinator just published a great essay about Ron Conway, the Founder of SV Angel, and one of the most respected figures in Silicon Valley. The point of the essay was […]

You and The Internet Army

It’s almost 2015. If you haven’t realized yet how powerful one single individual on the internet can be, and you still choose to treat your customers poorly…you deserve to go out of business. I know that sounds harsh, but it’s a new age and the age old rebuttal of… You and What Army?! Just doesn’t […]

How To Never Worry About Negative Reviews Again

Hostage and Yelp are two words that appear in the same sentence way too often. Unfortunately, this is how most business owners feel about Yelp and their modern day protection racket. Of course, if you are really clever you can fight back the way Botto Bistro did (brilliantly I might add.) I discovered this story […]

The Best Startup Advice From VC Superstars at Denver Startup Week

Perhaps the most important wealth magnet discussed in Dan Kennedy’s book, “Wealth Attraction for Entrepreneurs,” is “Be Somewhere”. Much like my post a little while ago about making yourself lucky at conferences, it’s really hard to get lucky if you don’t expose yourself to spontaneous and serendipitous meetings with strangers. This week is Denver Startup […]

Master The Skill of Being Lucky at Conferences

My brother emailed me a fascinating article about Being Lucky. Richard Wiseman, a psychologist, spent the last ten years researching what makes one person lucky and someone else unlucky. It is a really fascinating  and relatively short article worth reading. Basically, he discovered that… Many people who feel unlucky are creatures of habit and are […]

Want To Win More Customers? Make An Embarrasing Confession

This is kinda embarrassing, but…About a year ago I hired a moving company to move my property from New Jersey to Denver. They quoted me a price based on the weight of my belongings. Seemed reasonable enough until I discovered that not only do they not deliver the stuff themselves, but the freight company they […]