Do You Have a Visual Web Strategy Yet?

If the first thing crossing your mind when you read the above question is, “What in the world is a visual web strategy…or the visual web for that matter?!” than this post is for you. I’ll keep it brief, but here is what you need to know. Last year, there were 1,200,000,000 photos shared daily […]

It’s Time To Kill Off Social Media Marketing

Are you fed up with annoying Candy Crush invitations? I thought we grew past that when we stopped playing Farmville. It’s been a decade since Facebook came around, It’s been 7 or so years since Facebook let you send annoying invitations to your friends, yet companies are still desperately trying to “bribe us to spam […]

New Study: Facebook Will Win The Multi Screen Battle During The SuperBowl This Year.

This is the year of multi device engagement for Super Bowl viewers. Advertisers know this and have been doing everything they can think of to gain an edge before hand. Both with releasing teasers, as well as some releasing their entire commercial in advance. Some have even garnered millions of views already. Many brands consider […]

Dannon Turns Up The Heat on Super Bowl Advertisers With Reddit AMA Featuring The Full House Cast

This year Super Bowl Advertisers are battling to win the online and social game. Many are pre-gaming with paid search ads some even with hashtags. Now, Cannon Oikos ups the ante to the big leagues by having the cast from full house and their bromance commercial do an AMA on reddit. The reddit thread sits […]

#SuperBowl Advertisers Turn To PPC Advertising To Capture Big Game Searchers

The 2014 Super Bowl is upon us and it’s always interesting to see how advertisers try to capture the value they create with their Super Bowl campaigns. This year the big game will be winning mobile engagement during the game. I was doing my own pre-game research when I discovered that many advertisers are prepared […]

The Future of Superbowl Commercials and How To Capitalize on The Big Game Without Spending Big

We all remember the blackout during the Superbowl last year.  How many of the commercials from last years Superbowl do you remember? Thinking back, I can only remember one or two commercials from the last decade of Superbowl ads. This is pretty astonishing considering how much money and effort goes into making Superbowl commercial successful. […]

How To Succeed With Social Media and Content Marketing In Boring Industries

Are you stuck in a boring industry wondering how you are ever going to create content that is interesting? This is a question I get often from friends and clients. “I sell prefab concrete, how in the world can you develop a social media strategy around selling massive blocks of prefabricated concrete?” Well, here’s one […]

Clever Ad for Anchorman on Reddit

  Have you ever seen banner ads on the internet talk to each other? What about fight with each other? This is a super clever ad. One that grabs the eye, and forces you to read it, and win a dodge durango. Ads on entertainment sites, like reddit, are very hard to convert well. This […]

The Big List of Ways To Get Traffic To Your Blog, Website and Content. [Interactive Graphic]

Infographics are nice, but interactive graphics rock! Here is what I am noticing when it comes to content creation. There is the easy way out and there is the content that really shines. The content that took months to put together and is packaged beautifully. I know its scary making a deep investment into an […]

How To Promote Your Content In 2013 and a half

Advanced Content Promotion and Outreach Tactics from BuzzStream This is an incredible slideshare presentation from Buzzstream, which is a must use tool for any serious linkbuilder. To summarize, unless you have a strong community built around you, you need to invest heavily into promoting your content. Sending spammy outreach emails just don’t work well anymore. […]