The glamor of number one rankings in Google literally pays my bills. I built my career in search marketing selling SEO and scaling PPC for clients and have the pitch down pat. I have a rule about marketing that states, “Business Owners and Marketing Directors are not in business to make money. They are in […]
Claim Your $100 Twitter Advertising Credit
Twitter announced they are giving away $1,000,000 in advertising credits this holiday season in the form of $100 credits to the first 10,000 businesses to sign up. Claim Your Credit Here. The requirements are the following. Is your business based in the U.S? Do you Tweet regularly? Do you have a fully filled out bio […]
How You Can Instantly Jump To The Top Of Your Industry and Why No One Needs To Die To Make You King
Probably the biggest fib created in the Business world is the belief that, “You Need To Pay Your Dues and Work Your Way Up From The Bottom To Get To The Top.” Just in case President Obama isn’t proof enough for you, let’s start off examining the root of this limiting perception. First, the people […]
I Really Didn’t Mean To Cut Off Your Hand, But I Had No Choice When You Reached For My Chips
Business is personal. Not in the sense you think. I mean, You Need To Make Business Decisions that are in your Personal Interests, Because Everyone Is Is Making Decisions That is In Their Personal Interest. When it comes to your needs versus your adversaries needs, they will always choose their needs first. The sooner you […]
Robert Ringers Theory of Intimidation and How To Make Sure You End Up On The Winning Side of Your Negotiations
” The Results A Person Obtains Are Inversely Proportionate To The Degree To Which He Is Intimidated.” – Robert Ringer in Winning Through Intimidation Robert Ringer in His landmark book Winning Through Intimidation has opened my eyes to a reality that while difficult to face, must be acknowledged and respected due to it’s clear and […]
The Marketing Law of Reciprocity and Why I Want To Give You Free Stuff
You and I, we live to connect. We pursue connecting with others constantly. Business is essentially a series of processes and relationships that working together create value. In fact, as a business, you cannot create value without a customer. You can create the potential, but without relationships, you haven’t actually created any value. I would […]
The Top Ten Most Retweeted Words and Shared Words on Facebook and How To Get Others To Spread Your Content
I just read Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas, and found some really interesting insights in his book. For those that are not familiar with Dan, he is a Social Media Scientist for Hubspot, meaning he tests and analyzes tons of data about social sharing across email, and social […]
This Simple Trick Will Get You Billboards For 10 Cents On The Dollar (90% off)
Advertising on billboards can be very effective but many times it is too cost prohibitive.Many people wonder if some forms of advertising are dying like newspapers and billboards, yet they still account for the bulk of media spend in the world. The thing you have to master is buying media at the right price. Before […]
Brad With The Hat Real Estate Marketing and The Power of Outrageous Advertising
Tonight’s episode of Raising Hope featured a brilliant real estate broker marketing himself as, “Brad With The Hat. Not With The Bat, Not With The Rat, Not With The Flat… Brad With The Hat.” This seemingly silly bit and absolutely ridiculously outrageous advertising is EXACTLY WHAT IT TAKES TO WIN IN A COMPETITIVE MARKET. Of […]
Why Winning By Lowest Price Is A Losing Proposition For Everyone, Especially Your Customers
Probably the most common reason I hear from clients about why they couldn’t close a sale or why they can’t convert all of their leads, prospects or visitors is that their price wasn’t low enough. Especially in the Ecommerce world, everyone talks about how their is no customer loyalty, just price loyalty, and they hear […]
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