Advertising on billboards can be very effective but many times it is too cost prohibitive.Many people wonder if some forms of advertising are dying like newspapers and billboards, yet they still account for the bulk of media spend in the world. The thing you have to master is buying media at the right price. Before […]
This Simple Trick Will Get You Billboards For 10 Cents On The Dollar (90% off)
November 15, 2012 by 3 Comments
Brad With The Hat Real Estate Marketing and The Power of Outrageous Advertising
November 14, 2012 by Leave a Comment
Tonight’s episode of Raising Hope featured a brilliant real estate broker marketing himself as, “Brad With The Hat. Not With The Bat, Not With The Rat, Not With The Flat… Brad With The Hat.” This seemingly silly bit and absolutely ridiculously outrageous advertising is EXACTLY WHAT IT TAKES TO WIN IN A COMPETITIVE MARKET. Of […]
Why Winning By Lowest Price Is A Losing Proposition For Everyone, Especially Your Customers
November 13, 2012 by Leave a Comment
Probably the most common reason I hear from clients about why they couldn’t close a sale or why they can’t convert all of their leads, prospects or visitors is that their price wasn’t low enough. Especially in the Ecommerce world, everyone talks about how their is no customer loyalty, just price loyalty, and they hear […]
How Website Colors Affect International SEO and Why You Should Use Different Colors on Your Website in Different Countries
November 11, 2012 by Leave a Comment
If you are responsible for a website, do SEO, or anything related to internet marketing, and you are living in 2012 or even 2010, you probably already know that usability, conversion rates and bounce rates are extremely important factors in SEO. In fact, if you are even outdated 5 years or so, you should know […]
The Real Reason You Are Losing Customers, Why They Are Abandoning Your Shopping Cart And How To Stop Them From Leaving
November 6, 2012 by 4 Comments
You know how many times I walked into a store, filled my cart with things I wanted to buy, and than just walked away? You know how shopping carts I’ve abandoned online? Probably 7 out of 10 times that I am in need of something and even plan on buying it, I end up abandoning […]
The Unspoken Promise Your Search Rankings Make To Your Customers and Why You Should Double Check Your Rankings Visually
November 5, 2012 by Leave a Comment
There is a hilarious Snippet in a Search Results Page on DuckDuckGo from the Wikipedia page that states “The theory of Gravity is a Hoax…” I don’t know where DuckDuckGo pulls their snippet from, but if they are like most search engines, it either comes from the pages meta description, the Open Directory Listing, or […]
Battle For Mobile Market Share and Where Microsoft Went Wrong; A Tough Lesson In Branding
November 4, 2012 by Leave a Comment
If you aren’t thinking about how to find and engage customers on mobile devices and tablets yet, time is running out. This morning I saw a discussion about a Microsoft Memo from 1993 predicting… “The power of having the worlds information – and people – on line at any time is too compelling to resist.” […]
How To Turn Your Personal LifeHack Into a Business or… How To Profit From Your Simple Ingenuity.
November 4, 2012 by 1 Comment
Every once in a while we come up with a simple solution to an aggravating annoyance in our lives, and than wonder if it’s a good enough idea to make money from it. There is an interesting discussing on Hacker News about a “Thing” a blogger built for himself and was wondering how to market […]
How To Choose a Company Name, and Does Your Company Name Really Matter?
November 2, 2012 by 1 Comment
A friend of mine was launching a new product and thought he had the perfect name possible. It was short, memorable, had a funky spelling, and seemed to imply exactly what his company does. Seemed like a perfect name to him, so much so that he fell in love with it. When he tried to […]
“The Reports of My Death Are Greatly Exaggerated,” said SEO… and Why I Chose A Career In Search Engine Optimization and Marketing…
November 2, 2012 by Leave a Comment
SEO and PPC are hardly glamorous careers. In fact, outside of the white hat SEO community, it’s quite lonely. Few people understand what you do, many have been taken advantage of snake oil salesmen selling services pretending it is SEO or PPC, or just plain jane taken you and your money for a ride. Talking […]
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