What Is The Best Way To Advertise Your Business or How To Build The Best Marketing Plan?

I get this question all the time from clients ,friends and colleagues, ” I have very limited budgets, what is the best way to advertise my business?”¬†People asking this question of course know deep down inside that there is not perfect fit solution to market their business, and there is not best way or place […]

Under The Hood of The Google Machine: Look What It Takes To Run A Search Engine

CBS went inside a North Carolina Google Data Center with Cameras, and it’s truly fascinating what goes on under the hood when you search in google. As a Search Engine Marketer, i am constantly fascinated by the hundreds of variables that affect search rankings, and blown away by the amount of data google must not […]

Exterminator Marketing Done Right and How to Drive Referrals

My Wife hired an exterminator today to get rid of some scary bugs hanging around our garage. She found him by calling a neighborhood friend to ask for a recommendation. She could have just as easily called Terminix, or one of the other big brands, or simply ran a local search in google to find […]

Do Presidential Debates Really Matter? Or Do Your Customers Really Know What They Want?

After watching the presidential debate last night, while watching one of the commentators discuss post debate polling and if it really matters, he mentioned that when you ask the people during election season whether they like or dislike negative ads, almost all say they hate them. Yet, after voting, when they are asked why they […]

Has Anyone Every Tested if Testing is Really The Best Way to Figure Out What Works?

Test, Test, Test… That’s all every marketer ever says and hears. Test Everything. The thing is, aside from the simple reality that most people don’t run true scientific tests, and most use the little data they gather as anecdotal evidence to support whatever position they are trying to back up. The Real Truth is that […]

What Your SEO Clients Really Want to Hear…

I’ve been doing SEO for around 7 years now and probably the single biggest disconnect between my clients and myself revolves around using Rankings versus Traffic/Conversions/Sales/Revenue as a metric to measure my success. Here’s the thing, When I look at a Search Query Report in Google Webmaster tools, Google Actually reports to me how many […]

Marketing Goldmine Discovered in 1950’s Self Help Book

I Just finished reading W. Clement Stone’s Book The Success System That Never Fails and I have never dog-eared more pages in a book in my entire life. Aside from an awesome line mentioned in between chapters of this 1950’s self-help book, stating, “one day we will land a man on the moon,” The book […]

How a Little Rose Built a Billion Dollar Empire, and the Secret to Successful Gift Giving From Conrad Hilton

I am reading, “Be My Guest,” Conrad Hilton’s autobiograhy, and it is brilliant. I literally have dozens of pages folded over and saved and I am not even half way through… Here is one golden nugget that could very well have been the secret to his success building a Massive Hotel Empire. During Conrad’s early […]

Al Gore Invented Growth Hacking

When I asked Eric Ries why it took technologists over 100 years to discover what direct response marketers figured out in the 1800’s, he responded, “Because Technologists are stubborn.” If you ever wondered who invented coupons and why, it’s no secret. Claude Hopkins was a door to door salesman who wanted to TRACK whether which […]

Smash Summit 2012 Predictions for Facebook vs. Google By Dave McClure and Fred Wilson

To end the great Smash Summit 2012 event, Dave McClure asked Fred Wilson if he is bullish or bearish on Facebook and Google. After some back and forth about how bullish or bearish Dave meant, the conversation changed to “if I Put One dollar today in Facebook, or One Dollar today in Google, which one […]