The Only Marketing Bible You’ll Ever Need. Plus, A Proven Marketing Strategy You Can Easily Implement Today

There are lots of excellent marketing books out there, some are even must reads, like Claude Hopkins, “Scientific Advertising, or David Ogilvy’s, “Confessions of an Ad Man.” I would be remiss if  I didn’t recommend Al Ries and Jack Trout’s game changing book, “Positioning,” and I would be doing you a disservice if I didn’t […]

The Super-Powerful Secret That Drives Black Friday Sales Success and How You Can Replicate it Year-Round

Last night I went to Best Buy at 1:00am to try to get a new laptop and maybe grab one of their Door Busterin TV deals. When I saw the line to pay, I bounced and went home. Why would I shlepp out to a store at one in the morning, and than just leave […]

How To Avoid Being The Turkey of Your Industry, While Racking Up Thanks Just By Giving

The year was 1858, the Date was November 22nd, and there was joy in the air. The Gold Rush was in high gear, and everyone was out prospecting. On this particular day, General William Larimer, a land speculator from eastern Kansas, placed cottonwood logs to stake a claim on the bluff overlooking the confluence of the […]

Why Is This Search Marketer Telling You To Stay Away From SEO and PPC?

The glamor of number one rankings in Google literally pays my bills. I built my career in search marketing selling SEO and scaling PPC for clients and have the pitch down pat. I have a rule about marketing that states, “Business Owners and Marketing Directors are not in business to make money. They are in […]

Claim Your $100 Twitter Advertising Credit

Twitter announced they are giving away $1,000,000 in advertising credits this holiday season in the form of $100 credits to the first 10,000 businesses to sign up. Claim Your Credit Here. The requirements are the following. Is your business based in the U.S? Do you Tweet regularly? Do you have a fully filled out bio […]

How You Can Instantly Jump To The Top Of Your Industry and Why No One Needs To Die To Make You King

Probably the biggest fib created in the Business world is the belief that, “You Need To Pay Your Dues and Work Your Way Up From The Bottom To Get To The Top.” Just in case President Obama isn’t proof enough for you, let’s start off examining the root of this limiting perception. First, the people […]

I Really Didn’t Mean To Cut Off Your Hand, But I Had No Choice When You Reached For My Chips

Business is personal. Not in the sense you think. I mean, You Need To Make Business Decisions that are in your Personal Interests, Because Everyone Is Is Making Decisions That is In Their Personal Interest. When it comes to your needs versus your adversaries needs, they will always choose their needs first. The sooner you […]

Robert Ringers Theory of Intimidation and How To Make Sure You End Up On The Winning Side of Your Negotiations

” The Results A Person Obtains Are Inversely Proportionate To The Degree To Which He Is Intimidated.” – Robert Ringer in Winning Through Intimidation Robert Ringer in His landmark book Winning Through Intimidation has opened my eyes to a reality that while difficult to face, must be acknowledged and respected due to it’s clear and […]

The Marketing Law of Reciprocity and Why I Want To Give You Free Stuff

You and I, we live to connect. We pursue connecting with others constantly. Business is essentially a series of processes and relationships that working together create value. In fact, as a business, you cannot create value without a customer. You can create the potential, but without relationships, you haven’t actually created any value. I would […]

The Top Ten Most Retweeted Words and Shared Words on Facebook and How To Get Others To Spread Your Content

I just read Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas, and found some really interesting insights in his book. For those that are not familiar with Dan, he is a Social Media Scientist for Hubspot, meaning he tests and analyzes tons of data about social sharing across email, and social […]