Today Google Adwords rolled out a new feature for targeting in their display network that focuses on “In-Market Buyers” and avoids paying for impressions and clicks for all the other people who are just browsing but have no purchase intent. One of the big problems with display advertising historically is that you end up wasting […]
If Your Branding Strategy Fails To Answer This Ridiculously Important Question, Your Brand Will Fail
It’s hard to dispute the power of branding. It’s even harder to execute on a successful branding strategy. Here is a super quick crash course in understanding and mastering strategies for branding your company. Branding is about perception. It is not about anything else. It is ONLY about How Consumers Perceive Your Brand… This is […]
The Ultimate List of Online Marketing Case Studies with Real Examples
One of my favorite things about the SEO space is how open everyone is with their case studies and strategies. I’ve written in the past how the value of attracting links and readers through great content is usually far more valuable that keeping your SEO strategies a secret. For this reason, the best SEO’s and […]
What Is The Next Frontier in Internet Marketing Now That SEO is Practically Dead?
I have been thinking for a while about this question. Left and Right people are abandoning the SEO world. Google is getting better at ranking good quality websites, and most SEO’s today can agree that good content marketing with a solid distribution plan will accomplish most of your SEO goals as a happy bi-product of […]
These Four Friendly Words Are Killing Your Sales Results, and The Six Words You Need To Save Your Sales and Boost Revenues
When was the last time you walked into a retail store? Do you remember the conversation you had with the sales rep? Odds are it looked something like this… Sales Rep: Hi, May I Help You? You: No Thanks, I’m Just Looking. Sounds friendly, and pretty typical… But this conversation actually outlines a massive epidemic […]
The Cliff Notes Guide To Creating Killer Viral Content That Attracts Hundreds of Links and Thousands of Shares
Every once in a while you come across the perfect example of linkbait, or link worthy content. Content so compelling you have no choice but to link to it, share it, shout from the rooftops, because when you share it, it adds value to your audience, and ultimately makes you feel good. I came across […]
The Perfect Marketing Plan in Seven Easy Steps
My all time favorite marketing strategy is Marketing Lagniappe and I want to share with you an extremely clever strategy and story about a commercial real estate mortgage broker who integrated clever lagniappe tied into a lumpy mail strategy, which when understood clearly is actually a very important lesson in full funnel engagement with content marketing […]
Two Negative Keyword Tools I Can’t Live Without
I spent most of the day today building out a PPC campaign for a new client in a very specialized B2B market. His big challenge is that while he only services commercial clients, many of the search terms overlap individuals who are too small for him to service. So, I set out to build him […]
Do Two of These Three Things and You Are Guaranteed To Win Customers and Grow Your Sales
About a year and a half ago I was chatting with a fascinating fellow at the Internet Retailer show in Chicago. I struck up a conversation with him when he asked the moderator during a PPC session about placing high bids in Google, and advertising with his worst CTR ad copy to drive up the […]
Kevin Spacey Exposes The Secret To Successful Marketing… Give People What They Want…People Just Want Stories!
I still remember the day I first heard about this brilliant Kevin Spacey Video. It was today and I really don’t have much of a story here… It was simply meant to illustrate a point that you are still reading, most likely because this post started off as a story. I can assure you that […]
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