Facebook announced today the acquisition of virtual reality technology company Oculus VR. Engineers on Hacker News are up in arms about what it means for Facebook, a media company, to own a leader in the future of communication. The idea of immersive gaming is truly at our doorstep, and Star Trek like holodecks are on […]
How To Save Money on Advertising Costs
One of the most annoying business practices I come across (and honestly think is very short sighted) is this crazy idea called “Commission Sales People.” I get the attraction. You only pay them when they make you money, so you can mitigate your risk. It’s a very defensible business position, because the sales person hopefully […]
Why I Started Doing Webinars and Why You Should Too
I recently decided to go exploring and started offering webinars for a very weird reason. Webinars are my hack for recording a screencast of my work. One of the main reasons webinars are such a popular marketing strategy is that event based marketing forces urgency to act and eliminates procrastination, which is the enemy of […]
Affiliate Marketers Are Suckers
“Doesn’t it make you feel dirty?” she sneered. I was at the tail end of a grueling all day interview at a top ad agency for a director of paid search position. I was sitting with the Head of Demand Generation, a fancy title which means,” I learned marketing in college, not from the streets.” […]
Learn How To Get Quick SEO Results [Free Webinar]
I ran a pretty awesome webinar today about PPC and I discovered that I can pretty much let you look over my shoulder as I work my magic. So, moving forward, I will be hosting webinars where I will show you step by step how I achieve great results for my clients. I hope to […]
Free Resources From My PPC Webinar
I had a great webinar earlier today where I showed my process for optimizing paid search campaigns, and eliminating wasteful spending. I don’t know yet when my next webinar will be or if I will give you access to the video recording of it, please leave a comment below if you are interested in me […]
Are You Spending Too Much on Your PPC Bids? The Big Myth PPC Management Companies Don’t Want You To Know!
I made a big mistake this week. Luckily I caught it today and managed to fix it. I was optimizing a clients campaigns and noticed one keyword was producing conversions at a much higher rate than any other keywords. So, I decided to double the bid on that keyword to make sure I max out […]
What Jerry Seinfeld Can Teach You About Generating Creative Content and Marketing Ideas For Small Businesses
I once read that Jerry Seinfeld writes a new joke every single day. He has a big calendar to record whether he wrote a new joke that day or not. While I can’t verify if he still does this since Jerry stopped returning my calls after the Noodle Incident. Regardless, the lesson is the same, […]
New Study: Facebook Will Win The Multi Screen Battle During The SuperBowl This Year.
This is the year of multi device engagement for Super Bowl viewers. Advertisers know this and have been doing everything they can think of to gain an edge before hand. Both with releasing teasers, as well as some releasing their entire commercial in advance. Some have even garnered millions of views already. Many brands consider […]
Dannon Turns Up The Heat on Super Bowl Advertisers With Reddit AMA Featuring The Full House Cast
This year Super Bowl Advertisers are battling to win the online and social game. Many are pre-gaming with paid search ads some even with hashtags. Now, Cannon Oikos ups the ante to the big leagues by having the cast from full house and their bromance commercial do an AMA on reddit. The reddit thread sits […]
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