“The Purpose of a New PPC Campaign is not to turn a profit; It is to prove or disprove which keywords will work best for you long term. ” -David Melamed If you are like me, you hate losing money more than you like making money. I once read that the ratio is like 4 […]
Why Some People Succeed and Others Don’t
I have a confession to make. I am not great at grammar. I sometimes switch between tenses and even worse, I sometimes even make stupid spelling mistakes. 95% of the time those mistakes are a product of rushing instead of slowing down. There is an old saying, “The Difference Between Smart and Stupid is Half […]
Reach The Most People Possible By Repurposing Your Content
Content is just an idea. The media format is it’s packaging. There is no reason why an idea in a blog post can’t be repurposed into a handful of other media. Think about it this way. Your blog will only reach so many people. However, if you turn your blogpost into a slideshare presentation, you […]
How To Never Need To Hire A Graphic Designer Ever Again
Every Once In a While a New Tool Comes Around That Is So MAGICAL, SO AMAZING, SO BRILLIANT, you can’t stop talking about it. Canva is one such tool. Its such a perfect user experience and pleasant process that delivers an amazing design afterwards that It is just amazing! I remember a bunch of years […]
My Biggest Takeaway From Authority Intensive 2014
I attended an incredible conference (Authority Intensive 2014) last week produced by the wonderful folks from Copyblogger and as promised it was jam packed with immediately actionable insights. Too many to enumerate in this one post, but to give you a taste my biggest takeaway it was from Jason Millers presentation. Without knowing Jason I […]
How To Strike Up a Conversation With a Complete Stranger (or many) at a Conference (or anywhere else)
Meeting people at conferences is hard. If you are like me, it is very easy to talk yourself out of introducing yourself to a complete stranger wandering around a conference. Yet, you are there to network. The people around you are there to network. We are all human. We crave connection. Meeting people at exhibit […]
Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy
PPC Advertising Strategy -Create a Story That Flows from David Melamed Here is how you need to think about paid search. You are telling a story. You are engaged in a one on one conversation. The persons query is them asking you a question. Your ad is your answer to their question. Their Click Through […]
Place Your Ads on Real Birds – Adwords April Fools Prank
I was trying to create some display ads for a client when I found this new adwords feature which i can only hope is an April Fools prank. I clicked through to see what it lets me do and it looks like Google went all out on this one. The adbirds feature lets you choose […]
How To Create Winning Proposals in a Fraction of the Time
For the longest time my proposals were ugly. I used to believe that substance was much more important than image. I believed that if my proposals had meaningful insights, clear deliverables and timelines, and reasonable pricing, they would win over customers. I remember one story from a job I had a long time ago, where […]
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