I spent most of the day today building out a PPC campaign for a new client in a very specialized B2B market. His big challenge is that while he only services commercial clients, many of the search terms overlap individuals who are too small for him to service. So, I set out to build him […]
Do Two of These Three Things and You Are Guaranteed To Win Customers and Grow Your Sales
About a year and a half ago I was chatting with a fascinating fellow at the Internet Retailer show in Chicago. I struck up a conversation with him when he asked the moderator during a PPC session about placing high bids in Google, and advertising with his worst CTR ad copy to drive up the […]
Kevin Spacey Exposes The Secret To Successful Marketing… Give People What They Want…People Just Want Stories!
I still remember the day I first heard about this brilliant Kevin Spacey Video. It was today and I really don’t have much of a story here… It was simply meant to illustrate a point that you are still reading, most likely because this post started off as a story. I can assure you that […]
How Facebook Grew To Billions of Users, and What You Can To Do To Achieve Massive Growth
This brilliant video from Chamath Palihapitiya about his experiences scaling Facebook from 30 million users to 1 billion users. His main advice is focus on building a great product, and growth comes afterwards. His formula for Growth Hacking is… 1. How Do You Get People In The Front Door. 2. How Do You Get Them […]
12 Ways To Increase Your Personal Value and Break Free From Your Limiting Beliefs About Your Earning Potential
“People In Prison Do Time, Unless You Are Reading This From Behind Bars, You Don’t Want To Fall Into This Same Kind of Thinking.” – Dan Kennedy As a consultant, it is easy to fall into the trap of charging for your time. After all, your time is your main cost of goods, so why […]
The Funniest Product Reviews on Amazon and Is Your Content Going To Waste?
My favorite product review is for Tuscan Milk… “Has anyone else tried pouring this stuff over dry cereal? A-W-E-S-O-M-E!” Probably one of the biggest missed opportunities for businesses is great content being wasted away in the archives. Great content can be recycled into all sorts of media formats, and curated blog posts. Amazon […]
The SEO Formula That Never Fails and How To Make SEO Work For You
It’s not rocket science, it’s not voodoo or magic, it’s not technical and it’s not a list of best practices. It is simply a frame of mind, a simple rule of thumb that every thing you do MUST BE MEASURED AGAINST TO SURVIVE. This is something you have heard many times, and is probably not […]
How To Battle Shopping Cart Abandonment, An Excellent Infographic From Conversion Voodoo
One of my favorite blogs to read is Conversion Voodoo’s blog. It is filled with great actionable ideas and advice to improve your conversion rates. These folks are the real deal, and I highly recommend reading their blog. The great folks at Conversion Voodoo created this excellent infographic on shopping cart abandonment, and I have […]
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