I Clicked on a Mobile Ad Today and For The First Time It Wasn’t an Accident One of the best parts of being in advertising and marketing is that the ads I am exposed to while going about my daily life are always more targeted than other industries. This is because marketers typically test their […]
How To Advertise on Mobile in 2015 – Cracking The Code of Effective Mobile Advertising
January 30, 2015 by Leave a Comment
How To Buy More Advertising For Less Money, Even From a Commission Salesman
March 9, 2014 by Leave a Comment
One of the most annoying business practices I come across (and honestly think is very short sighted) is this crazy idea called “Commission Sales People.” I get the attraction. You only pay them when they make you money, so you can mitigate your risk. It’s a very defensible business position, because the sales person hopefully […]
Clever Ad for Anchorman on Reddit
November 21, 2013 by Leave a Comment
Have you ever seen banner ads on the internet talk to each other? What about fight with each other? This is a super clever ad. One that grabs the eye, and forces you to read it, and win a dodge durango. Ads on entertainment sites, like reddit, are very hard to convert well. This […]
How To Reach Buyers Searching For Commercial Real Estate With Actual Purchase Intent, Without Wasting Time and Money on The Tire Kickers
November 15, 2013 by 2 Comments
Today Google Adwords rolled out a new feature for targeting in their display network that focuses on “In-Market Buyers” and avoids paying for impressions and clicks for all the other people who are just browsing but have no purchase intent. One of the big problems with display advertising historically is that you end up wasting […]
Whats The Difference Between a Ten Million Dollar Business and a Billion Dollar Business?
July 11, 2013 by 6 Comments
The story goes that Dennis was looking for a Diamond engagement ring for his fiance, and was speaking with Jerry the Jeweler, who promised him the ring for below cost. When Dennis inquired about how Jerry can sell it below cost, Jerry quipped, "Because I buy it for less than below cost." The story is meant […]
Only Pay For The Best Performing Banner Ads With New Design Contest Marketplace Dispop
July 8, 2013 by Leave a Comment
Design contests have been around for years and were one of the earliest successful crowsourcing models. The concept is simple, instead of paying one designer for a few concepts, offer a prize to the winner and get many designers competing with their concepts. The higher the prize, the more designers will compete. When I ran […]
Ebay Knows What You Did (Bought) Last Summer and Is Not Afraid To Use It…
April 9, 2013 by 1 Comment
Running successful banner ad campaigns or “Display” campaigns are a really big challenge for many marketers. For the most part, this ad inventory is used for branding advertising which doesn’t show a direct response measurement and is therefore too cost prohibitive for your average small advertiser. I get asked all the time how to run […]
Twitter Advertising Releases Powerful Targeting Tools For Small Businesses
March 19, 2013 by Leave a Comment
Twitter rolled out their advanced advertising interface to small businesses today. Enabling advertisers to target by device, gender, and similar audiences. In a post about New Powerful Advertising Tools on Twitter’s advertising blog they explain in more detail. Our self-service advertisers can now target interests in two specific ways. First, they can target users with the […]
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