I have a secret tool I use whenever I think about a new client, industry or advertisement. A simple question I discovered that every single consumer asks themselves when encountering a marketer or an advertisement. If you can overcome this marketing objection, you are sure to drive more leads and close more deals. The question […]
How To Make Sure Your Customers Understand What You Are Saying
January 28, 2016 by Leave a Comment
Here’s a funny video showing what happens when you don’t communicate clearly. I believe that 80% of disagreements in this world stem around differing definitions of words as opposed to differing philosophies. What I mean to say is that I believe most people agree in principle on most things, but because we have different understanding of […]
Crash Course in Advertising Copywriting From The Must Read Book Ca$hvertising
May 13, 2015 by Leave a Comment
If you want to master advertising, the book Ca$hvertising is a great place to start. It references many other books, studies and resources, so while it won’t quite replace reading Cialdini, Hopkins or Ogilvy, it will give you taste of what you need to know. I came across a great analogy in his book that […]
The Most Clever Google Ads Ad I Have Ever Seen
February 10, 2015 by 1 Comment
I saw a really awesome ppc ad today and thought I would share. Writing PPC ads is one of the most important functions of a PPC specialist and is one the highest impact areas of optimization. In some industries, it’s really hard to stand out, especially when all your competitors have the same or a […]
How To Find Out What Your Customers Really Want
November 22, 2013 by 1 Comment
I remember when the economic world around us was collapsing. Banks were failing, the US economy was spiraling out of control. During this time I had a conversation with a copywriter who worked on brands like crest, apple and hertz, that this seemingly doomed scenario was the perfect springboard for a small bank to make […]
The Simplest Way To Write The Perfect Unique Selling Proposition
November 20, 2013 by 1 Comment
Here is a very simple strategy for developing the perfect Unique Selling Proposition to differentiate your business from your competitors. I have discussed previously about how you must differentiate yourself or your brand will die. I also point out that differentiating yourself is the hidden key to real SEO. Just to get started, the perfect […]
If Your Branding Strategy Fails To Answer This Ridiculously Important Question, Your Brand Will Fail
November 14, 2013 by 1 Comment
It’s hard to dispute the power of branding. It’s even harder to execute on a successful branding strategy. Here is a super quick crash course in understanding and mastering strategies for branding your company. Branding is about perception. It is not about anything else. It is ONLY about How Consumers Perceive Your Brand… This is […]
These Four Friendly Words Are Killing Your Sales Results, and The Six Words You Need To Save Your Sales and Boost Revenues
November 10, 2013 by 1 Comment
When was the last time you walked into a retail store? Do you remember the conversation you had with the sales rep? Odds are it looked something like this… Sales Rep: Hi, May I Help You? You: No Thanks, I’m Just Looking. Sounds friendly, and pretty typical… But this conversation actually outlines a massive epidemic […]
12 Ways To Increase Your Personal Value and Break Free From Your Limiting Beliefs About Your Earning Potential
August 19, 2013 by 1 Comment
“People In Prison Do Time, Unless You Are Reading This From Behind Bars, You Don’t Want To Fall Into This Same Kind of Thinking.” – Dan Kennedy As a consultant, it is easy to fall into the trap of charging for your time. After all, your time is your main cost of goods, so why […]
The SEO Formula That Never Fails and How To Make SEO Work For You
August 7, 2013 by 3 Comments
It’s not rocket science, it’s not voodoo or magic, it’s not technical and it’s not a list of best practices. It is simply a frame of mind, a simple rule of thumb that every thing you do MUST BE MEASURED AGAINST TO SURVIVE. This is something you have heard many times, and is probably not […]
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