Free Ebook on The Little Extras That Make A Big Difference To Your Customers (Today Only)

Stan Phelps from Nine Inch Marketing is offering his book for free through this email. Just scroll down and click the link. It is a very worthwhile read.  

Branding Legend Proclaims, “Be Different, Not Necessarily Better!”

Perhaps the biggest mistake companies with established brands make is focusing on being better, but being better doesn't help sell product, being different does.  During blind taste tests Pepsi beats Coke everytime. When they see the can though, Coke beats Pepsi. Clearly, Pepsi has the better taste, but Coke has the stronger brand. For Pepsi […]