I have been thinking for a while about this question. Left and Right people are abandoning the SEO world. Google is getting better at ranking good quality websites, and most SEO’s today can agree that good content marketing with a solid distribution plan will accomplish most of your SEO goals as a happy bi-product of […]
What Is The Next Frontier in Internet Marketing Now That SEO is Practically Dead?
November 12, 2013 by 2 Comments
These Four Friendly Words Are Killing Your Sales Results, and The Six Words You Need To Save Your Sales and Boost Revenues
November 10, 2013 by 1 Comment
When was the last time you walked into a retail store? Do you remember the conversation you had with the sales rep? Odds are it looked something like this… Sales Rep: Hi, May I Help You? You: No Thanks, I’m Just Looking. Sounds friendly, and pretty typical… But this conversation actually outlines a massive epidemic […]
The Cliff Notes Guide To Creating Killer Viral Content That Attracts Hundreds of Links and Thousands of Shares
November 8, 2013 by 1 Comment
Every once in a while you come across the perfect example of linkbait, or link worthy content. Content so compelling you have no choice but to link to it, share it, shout from the rooftops, because when you share it, it adds value to your audience, and ultimately makes you feel good. I came across […]
The Perfect Marketing Plan in Seven Easy Steps
October 17, 2013 by 3 Comments
My all time favorite marketing strategy is Marketing Lagniappe and I want to share with you an extremely clever strategy and story about a commercial real estate mortgage broker who integrated clever lagniappe tied into a lumpy mail strategy, which when understood clearly is actually a very important lesson in full funnel engagement with content marketing […]
Two Negative Keyword Tools I Can’t Live Without
September 30, 2013 by 10 Comments
I spent most of the day today building out a PPC campaign for a new client in a very specialized B2B market. His big challenge is that while he only services commercial clients, many of the search terms overlap individuals who are too small for him to service. So, I set out to build him […]
Do Two of These Three Things and You Are Guaranteed To Win Customers and Grow Your Sales
September 24, 2013 by Leave a Comment
About a year and a half ago I was chatting with a fascinating fellow at the Internet Retailer show in Chicago. I struck up a conversation with him when he asked the moderator during a PPC session about placing high bids in Google, and advertising with his worst CTR ad copy to drive up the […]
Kevin Spacey Exposes The Secret To Successful Marketing… Give People What They Want…People Just Want Stories!
September 2, 2013 by 5 Comments
I still remember the day I first heard about this brilliant Kevin Spacey Video. It was today and I really don’t have much of a story here… It was simply meant to illustrate a point that you are still reading, most likely because this post started off as a story. I can assure you that […]
How Facebook Grew To Billions of Users, and What You Can To Do To Achieve Massive Growth
August 20, 2013 by Leave a Comment
This brilliant video from Chamath Palihapitiya about his experiences scaling Facebook from 30 million users to 1 billion users. His main advice is focus on building a great product, and growth comes afterwards. His formula for Growth Hacking is… 1. How Do You Get People In The Front Door. 2. How Do You Get Them […]
12 Ways To Increase Your Personal Value and Break Free From Your Limiting Beliefs About Your Earning Potential
August 19, 2013 by 1 Comment
“People In Prison Do Time, Unless You Are Reading This From Behind Bars, You Don’t Want To Fall Into This Same Kind of Thinking.” – Dan Kennedy As a consultant, it is easy to fall into the trap of charging for your time. After all, your time is your main cost of goods, so why […]
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