“Out Of Every Adversity Is a Seed For an Equal or Greater Opportunity!” I Don’t know who coined that saying, but it is a bedrock for finding the opportunity in every situation. There is opportunity everywhere you look, but many times your very adversity or challenge is in fact your greatest strength. This year on American […]
Why Lazaro Arbos Will Win American Idol, and How His Story Can Transform Your Business
February 17, 2013 by 8 Comments
Are You Losing Customers Between Devices? Multi-Screen Marketing Is The Next Big Thing
February 8, 2013 by 3 Comments
It’s 2013, like most marketers, you probably already have a mobile and tablet marketing plan in place. You probably at least have a mobile website, if not a responsive design. Unfortunately, that is just not enough in today’s age. Google did a study that revealed 67% of consumers start shopping on a mobile phone and […]
Marketing Just Got Smarter and So Can You With Enhanced Campaigns For Adwords
February 7, 2013 by Leave a Comment
[kc_heading_pac_3_headline_main size=”32″ color=”#C00″ ]One Small Step For Advertisers, One Huge Leap For Conversion Rates…[/kc_heading_pac_3_headline_main] The holy grail of all marketing and advertising is scaling one on one communication. The facts on the ground though are that each and every consumer is slightly different, and as much as we have been able to personalize advertising so […]
How To Pick The Best Marketing Consultant and KNOW He Will Deliver on His Promises
February 5, 2013 by 1 Comment
One of the biggest obstacles you need to overcome before hiring a marketer, or for that matter making any purchase decision is figuring out how to know if something works without trying it. That’s one of the big problems with claiming you are the best in your marketing, while this might be what your customers […]
PPC Bidding Strategies: Getting Five Cent Clicks In The Most Expensive Niches
January 24, 2013 by 8 Comments
Every time I setup a new clients adwords or bing advertising account I am faced with a very interesting Dilemma. Most of my client work in niches with top position clicks running as high as $65 to as low as $12. The obvious dilemma is do I start them off with top position bids to […]
SEO May Not Be Dead; But The Best SEO Assumes It Is
January 23, 2013 by 1 Comment
Last week, a client of mine asked me if I think SEO is dead. He heard from a friend that none of his tricks worked anymore and that SEO is a thing of the past. This is not a new sentiment. Even forbes wrote about SEO dying. My response to him was… “Every Single Day […]
There’s No Excuse For Being Broke; 3 Simple Strategies To Cash In Quickly
January 15, 2013 by 3 Comments
[kc_heading_pac_3_headline_main size=”36″ color=”#C00″ ]How Much Money Can You Make in Only Two Hours with less than $5? [/kc_heading_pac_3_headline_main] That’s the task that was assigned to a class of entrepreneur students at Stanford University. Each team of students was given a sealed envelope with $5 in it, and while they had a few days to plan what […]
Expose Your Competitors Strategies and Flip Their Advantage Against Them.
January 14, 2013 by Leave a Comment
If only you could spy on your competitors online, you could probably outmaneuver them, and more importantly outsell their pants off. The good News is that everything that happens on the internet is easy to track and analyze. There are lots of great tools to use to see what your competitors are up to, here […]
Why Is This Seasoned Marketer Teaching Himself Growth Hacking and How You Can To
January 10, 2013 by 2 Comments
I am a marketer. My job is to assign meaning to things. I turn widgets into solutions. I don’t create products, I create perceptions. My job is to communicate value. So, why am I teaching myself programming? More importantly, how am I teaching myself programming? and most importantly, Why do I believe this is the […]
Post Holiday Sales Slump? Here’s How The Toy Companies Cash In Like Donald Trump
January 8, 2013 by 1 Comment
I have to say, this is probably one of the most brilliant marketing tactics I have ever read about, but I have to warn you. If you have kids you buy presents for during the Holiday Season, or Worse in January, this might make you seething mad. Brilliant and Manipulative. The truth is, much of […]
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