Have you ever noticed when you scroll towards the bottom of your favorite news or entertainment website there is a section called, “From Around The Web” that showcases several curated stories? Well, those are advertisements typically placed by the content promotion advertising network Outbrain.com . This is a great example of Native Advertising. What […]
The Single Most Valuable Marketing Tactic In The World
Some businesses find customers to make sales. Smart businesses make sales to find customers. Most marketers focus on finding new customers, when they can probably make much more money increasing their average ticket and finding ways to maximize the value of each customer. I personally wont work with a company that doesn’t focus on maximizing […]
Will Google Adwords Offer Extensions Be The New Groupon Killer?
Google has been rolling out some pretty big features in Adwords over the last week or so. They quietly rolled out Google Offers, available to accounts that upgraded to Enhanced campaigns, enabling advertisers to run their own deals, much like a Groupon Deal and track its effectiveness right in their adwords account. […]
Why Lazaro Arbos Will Win American Idol, and How His Story Can Transform Your Business
“Out Of Every Adversity Is a Seed For an Equal or Greater Opportunity!” I Don’t know who coined that saying, but it is a bedrock for finding the opportunity in every situation. There is opportunity everywhere you look, but many times your very adversity or challenge is in fact your greatest strength. This year on American […]
Are You Losing Customers Between Devices? Multi-Screen Marketing Is The Next Big Thing
It’s 2013, like most marketers, you probably already have a mobile and tablet marketing plan in place. You probably at least have a mobile website, if not a responsive design. Unfortunately, that is just not enough in today’s age. Google did a study that revealed 67% of consumers start shopping on a mobile phone and […]
Marketing Just Got Smarter and So Can You With Enhanced Campaigns For Adwords
[kc_heading_pac_3_headline_main size=”32″ color=”#C00″ ]One Small Step For Advertisers, One Huge Leap For Conversion Rates…[/kc_heading_pac_3_headline_main] The holy grail of all marketing and advertising is scaling one on one communication. The facts on the ground though are that each and every consumer is slightly different, and as much as we have been able to personalize advertising so […]
How To Pick The Best Marketing Consultant and KNOW He Will Deliver on His Promises
One of the biggest obstacles you need to overcome before hiring a marketer, or for that matter making any purchase decision is figuring out how to know if something works without trying it. That’s one of the big problems with claiming you are the best in your marketing, while this might be what your customers […]
PPC Bidding Strategies: Getting Five Cent Clicks In The Most Expensive Niches
Every time I setup a new clients adwords or bing advertising account I am faced with a very interesting Dilemma. Most of my client work in niches with top position clicks running as high as $65 to as low as $12. The obvious dilemma is do I start them off with top position bids to […]
SEO May Not Be Dead; But The Best SEO Assumes It Is
Last week, a client of mine asked me if I think SEO is dead. He heard from a friend that none of his tricks worked anymore and that SEO is a thing of the past. This is not a new sentiment. Even forbes wrote about SEO dying. My response to him was… “Every Single Day […]
There’s No Excuse For Being Broke; 3 Simple Strategies To Cash In Quickly
[kc_heading_pac_3_headline_main size=”36″ color=”#C00″ ]How Much Money Can You Make in Only Two Hours with less than $5? [/kc_heading_pac_3_headline_main] That’s the task that was assigned to a class of entrepreneur students at Stanford University. Each team of students was given a sealed envelope with $5 in it, and while they had a few days to plan what […]
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