The CIA, Hedgefunds, and Online Marketers All Have This Problem. Here’s The Solution.

Read the words in the triangles above: I’ll explain why in a couple moments. A few days ago I got a text message from a friend who owns a hedge fund and happened to be in town for the day asking if I am able to get together with him. This friend designs complex investment […]

How To Pick The Best Marketing Consultant and KNOW He Will Deliver on His Promises

One of the biggest obstacles you need to overcome before hiring a marketer, or for that matter making any purchase decision is figuring out how to know if something works without trying it. That’s one of the big problems with claiming you are the best in your marketing, while this might be what your customers […]