According to a USAToday story today, Online retail giant Amazon says it knows its customers so well it can start shipping even before orders are placed. Amazon filed for the patent last month, and it seems to be another piece to their game of cutting shipping times down. I don’t know how this will translate […]
These Four Friendly Words Are Killing Your Sales Results, and The Six Words You Need To Save Your Sales and Boost Revenues
November 10, 2013 by 1 Comment
When was the last time you walked into a retail store? Do you remember the conversation you had with the sales rep? Odds are it looked something like this… Sales Rep: Hi, May I Help You? You: No Thanks, I’m Just Looking. Sounds friendly, and pretty typical… But this conversation actually outlines a massive epidemic […]
How Facebook Grew To Billions of Users, and What You Can To Do To Achieve Massive Growth
August 20, 2013 by Leave a Comment
This brilliant video from Chamath Palihapitiya about his experiences scaling Facebook from 30 million users to 1 billion users. His main advice is focus on building a great product, and growth comes afterwards. His formula for Growth Hacking is… 1. How Do You Get People In The Front Door. 2. How Do You Get Them […]
How To Battle Shopping Cart Abandonment, An Excellent Infographic From Conversion Voodoo
August 2, 2013 by Leave a Comment
One of my favorite blogs to read is Conversion Voodoo’s blog. It is filled with great actionable ideas and advice to improve your conversion rates. These folks are the real deal, and I highly recommend reading their blog. The great folks at Conversion Voodoo created this excellent infographic on shopping cart abandonment, and I have […]
User Testing Ketchup Bottles Leads To Counter Intuitive Surge In Profits
July 15, 2013 by 5 Comments
One of the biggest mistakes I see businesses make is assuming they understand how their customers use their product or want to use their product without actually observing them using it. I have never seen a user test that did not highlight a frustrating feature or unknown issue to the owner of the website. Malcolm […]
Brilliant User Experience Hack at Nebraska Gas Station Leaves Customers Short On Change and Temper
June 23, 2013 by 9 Comments
My wife and I moved to Denver from New Jersey a little over a week ago. During our cross country roadtrip I came across a very interesting semi-deceptive gas station strategy that can be both construed as brilliant or evil depending which side of the gas pump you are on. As you can see in […]
Multiply Your Customers By Guaranteeing They Refer Everyone They Know
April 15, 2013 by 4 Comments
Joe was rowing his boat out in the middle of a lake for a relaxing day of fishing. A huge green snake comes up alongside the boat with a half-swallowed frog sticking out of it’s mouth. Feeling bad for the frog, Joe used his paddle to hit the snake, releasing the frog to safety. Joe felt […]
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