User Testing Ketchup Bottles Leads To Counter Intuitive Surge In Profits

One of the biggest mistakes I see businesses make is assuming they understand how their customers use their product or want to use their product without actually observing them using it.  I have never seen a user test that did not highlight a frustrating feature or unknown issue to the owner of the website.  Malcolm […]

Did Google Glass Make A Monumental Branding Error, and Why Being First Won’t Help Them

I remember when I created my parent company name Customer Hunter, and how proud I was for coming up with the name. I still like it a ton, but every time I speak to people and I say the name of my company on the phone, they ask me to repeat it atleast twice. Apparently, […]