There is a great shared document put together by Fred Wilson listing all the different revenue models currently used online. This list is literally the most comprehensive source I have ever seen showing how to monetize a website, app or audience. If you are running a business online, how many of these different revenue models […]

Many of you may not know this, but I have extensive background and experience in the fundraising world. Over the years, and spanning millions of dollars in donations generated, I have learned a few important details about what drives people to donate to a specific organization over many others. The answer may just surprise you, […]

Every time I look outside at billboards, flip through a newspaper or magazine any other form of mass media, I get this gut-wrenching feeling that someone’s money is being wasted on advertising that could have easily been avoided just by giving me a call, or reading this blog post. It really bothers me when I […]

As you know, I am a big fan of Dan Kennedy. His books are responsible for a big portion of my understanding of Copywriting and what motivates human behavior. In his book, No B.S. Direct Marketing For Non Direct Marketing Businesses, he proposes ten marketing rules that you should post somewhere you can see every […]

If you think that Dale Carnegie was a wise man, consider this ancient Chinese proverb that Mr. Carnegie discussed in his book. Such an important piece of advice, it is worth repeating… “A Man Without A Smiling Face Must Not Open A Shop!”   -Chinese Proverb Carnegie continues, “Your smile is a messenger of your good […]

I came across this old advertising post I wrote and am blown away by how much truer these quotes are today. Perhaps I am just getting wiser as I age. Writing Killer ads is a rare skill that few bother to fully master. These advertising legends can probably take credit for selling more product and […]