An inspiring tale of a small neighborhood pizza place that took on The goliath brand Domino’s and their gigantic ad in the Yellow Pages that was sucking their customer base dry. Let’s be honest, every customer we find, every sale we make, and every dollar we earn is taking bread off someone’s table. Money Moves, […]
How A Small Pizza Shop Crushed Their Competitors In The Yellow Pages Without Fancy Competitive Analysis
March 19, 2017 by Leave a Comment
Researching Products and Services Online is Fundamentally Broken
January 28, 2015 by Leave a Comment
There is a mind blowing stat from a study by Rothstein Tauber that I found on an Internet Retail Website. “consumers spend an average of 79 days gathering information before making a major purchase.” This stat is meant to convey the importance of targeting the top of the funnel and the entire sales cycle with your content […]
The Ultimate Toolkit For Spying On Your Competitors
December 18, 2013 by 2 Comments
Every year I plan on writing a few books, and my new years resolution for 2014 is to publish 3 books. While this isn’t my first ebook I ever wrote, it is the first one I am comfortable selling and promoting. I hope to add more and more content to this, and eventually turn it […]
How To Find Out What Your Customers Really Want
November 22, 2013 by 1 Comment
I remember when the economic world around us was collapsing. Banks were failing, the US economy was spiraling out of control. During this time I had a conversation with a copywriter who worked on brands like crest, apple and hertz, that this seemingly doomed scenario was the perfect springboard for a small bank to make […]
Meet The Top Secret Spreadsheet That Google, Bing and Yahoo All Fear
November 21, 2013 by 1 Comment
This is the spreadsheet that has Google, Yahoo and Bing Terrified. Every resource you can possibly imagine for SEO, and online marketing is neatly compiled in this amazing Google Doc from Annie Cushing. It Covers everything from SEO analysis, to social media marketing, to data sources for content, to infographic submission sites, etc… This doc […]
The Simplest Way To Write The Perfect Unique Selling Proposition
November 20, 2013 by 1 Comment
Here is a very simple strategy for developing the perfect Unique Selling Proposition to differentiate your business from your competitors. I have discussed previously about how you must differentiate yourself or your brand will die. I also point out that differentiating yourself is the hidden key to real SEO. Just to get started, the perfect […]
If Your Branding Strategy Fails To Answer This Ridiculously Important Question, Your Brand Will Fail
November 14, 2013 by 1 Comment
It’s hard to dispute the power of branding. It’s even harder to execute on a successful branding strategy. Here is a super quick crash course in understanding and mastering strategies for branding your company. Branding is about perception. It is not about anything else. It is ONLY about How Consumers Perceive Your Brand… This is […]
Do Two of These Three Things and You Are Guaranteed To Win Customers and Grow Your Sales
September 24, 2013 by Leave a Comment
About a year and a half ago I was chatting with a fascinating fellow at the Internet Retailer show in Chicago. I struck up a conversation with him when he asked the moderator during a PPC session about placing high bids in Google, and advertising with his worst CTR ad copy to drive up the […]
The Only List of Free SEO Tools You’ll Ever Need – Over 100 of the Best Tools and Resources For SEO
August 1, 2013 by 2 Comments
Doing SEO today requires more than some know how of best practices and a website to work on. It requires amazing tools to help manage everything from technical analysis to project management. When you think about the fact that there are over 200 variables that affect search rankings, and thousands of pages competing with you […]
User Testing Ketchup Bottles Leads To Counter Intuitive Surge In Profits
July 15, 2013 by 5 Comments
One of the biggest mistakes I see businesses make is assuming they understand how their customers use their product or want to use their product without actually observing them using it. I have never seen a user test that did not highlight a frustrating feature or unknown issue to the owner of the website. Malcolm […]
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