How To Promote Your Content In 2013 and a half

Advanced Content Promotion and Outreach Tactics from BuzzStream This is an incredible slideshare presentation from Buzzstream, which is a must use tool for any serious linkbuilder. To summarize, unless you have a strong community built around you, you need to invest heavily into promoting your content. Sending spammy outreach emails just don’t work well anymore. […]

How To Measure The Social Media Impact on Your Sales

This is a common question that many companies wonder. What is the value of a facebook fan or a twitter follower. The big challenge of course is that when you are building a relationship with consumers and engaging them from the top of the funnel until they convert, there could be many interactions that influence […]

Who Can Answer The Call and Make SEO Sexy Again?

The great robbery of the Vienna Bank in 1875 left many investors distraught. This was no ordinary robbery. There was no masked gunmen or runaway horse and buggy. The clever thief waltzed into the bank, sat down with dozens of customers and comfortably convinced them to give him all their money. Well, they didn’t know […]

Content Marketing From The 1950’s

Correction: This ad is from the 1940’s as Someone on linkedin pointed out it discusses sugar rations, which places this ad around world war two.  One of my passions is collecting vintage advertising in magazines from the last century. I don’t recall where this magazine ad ran, but it was likely a magazine from the […]

Don’t Be Fooled: Content Was Never King! (Video)

This is a first for me. I decided to start Video Blogging to see how well that works. Please share your feedback so I can create videos you really want to see. If you have any marketing questions you want answered, ask them in the comments, and I will answer them in a video.  Enjoy!  […]

Do Testimonials Work?

One of the most common questions I get asked is, "Do Testimonials Really Work?!" These questions are common because on the internet we know how easy it is to fake a testimonial.  The answer of course is a RESOUNDING YES!!!  Sure, testimonials that have obvious trust issues, or don't share real insight, are probably worthless, […]