My favorite product review is for Tuscan Milk… “Has anyone else tried pouring this stuff over dry cereal? A-W-E-S-O-M-E!” Probably one of the biggest missed opportunities for businesses is great content being wasted away in the archives. Great content can be recycled into all sorts of media formats, and curated blog posts. Amazon […]
The Funniest Product Reviews on Amazon and Is Your Content Going To Waste?
August 16, 2013 by Leave a Comment
The SEO Formula That Never Fails and How To Make SEO Work For You
August 7, 2013 by 3 Comments
It’s not rocket science, it’s not voodoo or magic, it’s not technical and it’s not a list of best practices. It is simply a frame of mind, a simple rule of thumb that every thing you do MUST BE MEASURED AGAINST TO SURVIVE. This is something you have heard many times, and is probably not […]
How To Measure The Social Media Impact on Your Sales
July 31, 2013 by 1 Comment
This is a common question that many companies wonder. What is the value of a facebook fan or a twitter follower. The big challenge of course is that when you are building a relationship with consumers and engaging them from the top of the funnel until they convert, there could be many interactions that influence […]
Who Can Answer The Call and Make SEO Sexy Again?
July 19, 2013 by 1 Comment
The great robbery of the Vienna Bank in 1875 left many investors distraught. This was no ordinary robbery. There was no masked gunmen or runaway horse and buggy. The clever thief waltzed into the bank, sat down with dozens of customers and comfortably convinced them to give him all their money. Well, they didn’t know […]
Content Marketing From The 1950’s
July 18, 2013 by Leave a Comment
Correction: This ad is from the 1940’s as Someone on linkedin pointed out it discusses sugar rations, which places this ad around world war two. One of my passions is collecting vintage advertising in magazines from the last century. I don’t recall where this magazine ad ran, but it was likely a magazine from the […]
Don’t Be Fooled: Content Was Never King! (Video)
May 23, 2013 by Leave a Comment
This is a first for me. I decided to start Video Blogging to see how well that works. Please share your feedback so I can create videos you really want to see. If you have any marketing questions you want answered, ask them in the comments, and I will answer them in a video. Enjoy! […]
Do Testimonials Work?
May 7, 2013 by 4 Comments
One of the most common questions I get asked is, "Do Testimonials Really Work?!" These questions are common because on the internet we know how easy it is to fake a testimonial. The answer of course is a RESOUNDING YES!!! Sure, testimonials that have obvious trust issues, or don't share real insight, are probably worthless, […]
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