Archives for July 2013

How To Promote Your Content In 2013 and a half

Advanced Content Promotion and Outreach Tactics from BuzzStream This is an incredible slideshare presentation from Buzzstream, which is a must use tool for any serious linkbuilder. To summarize, unless you have a strong community built around you, you need to invest heavily into promoting your content. Sending spammy outreach emails just don’t work well anymore. […]

How To Measure The Social Media Impact on Your Sales

This is a common question that many companies wonder. What is the value of a facebook fan or a twitter follower. The big challenge of course is that when you are building a relationship with consumers and engaging them from the top of the funnel until they convert, there could be many interactions that influence […]

Free Ebook on The Little Extras That Make A Big Difference To Your Customers (Today Only)

Stan Phelps from Nine Inch Marketing is offering his book for free through this email. Just scroll down and click the link. It is a very worthwhile read.  

Until You Do This, Your Reconsideration Request Will Be Rejected

  No one likes feeling like the floor is falling out from beneath them. Few experiences are more painful than watching your organic rankings and traffic disappear overnight. If you know how this feels, you are likely a victim of one of Google’s killer zoo animals, like the link-munching penguin feasting on your rankings. To […]

The Worlds Most Expensive Headphones! Only $78,967.80

Do You See That, $78,967.80 Craaaazzzyyyy!!!! This is obviously, a typo or some crazy marketing scheme but THIS PRICE IS SHOCKING!!! Nokia WH-920 Purity In-Ear Wired Stereo Headset By Monster – Magenta I am currently looking for a great wired headset for my smart phone, and look what I came across. On a side note, […]

Who Can Answer The Call and Make SEO Sexy Again?

The great robbery of the Vienna Bank in 1875 left many investors distraught. This was no ordinary robbery. There was no masked gunmen or runaway horse and buggy. The clever thief waltzed into the bank, sat down with dozens of customers and comfortably convinced them to give him all their money. Well, they didn’t know […]

Content Marketing From The 1950’s

Correction: This ad is from the 1940’s as Someone on linkedin pointed out it discusses sugar rations, which places this ad around world war two.  One of my passions is collecting vintage advertising in magazines from the last century. I don’t recall where this magazine ad ran, but it was likely a magazine from the […]

User Testing Ketchup Bottles Leads To Counter Intuitive Surge In Profits

One of the biggest mistakes I see businesses make is assuming they understand how their customers use their product or want to use their product without actually observing them using it.  I have never seen a user test that did not highlight a frustrating feature or unknown issue to the owner of the website.  Malcolm […]

Whats The Difference Between a Ten Million Dollar Business and a Billion Dollar Business?

The story goes that Dennis was looking for a Diamond engagement ring for his fiance, and was speaking with Jerry the Jeweler, who promised him the ring for below cost. When Dennis inquired about how Jerry can sell it below cost, Jerry quipped, "Because I buy it for less than below cost."  The story is meant […]

Only Pay For The Best Performing Banner Ads With New Design Contest Marketplace Dispop

Design contests have been around for years and were one of the earliest successful crowsourcing models. The concept is simple, instead of paying one designer for a few concepts, offer a prize to the winner and get many designers competing with their concepts. The higher the prize, the more designers will compete. When I ran […]