I Clicked on a Mobile Ad Today and For The First Time It Wasn’t an Accident One of the best parts of being in advertising and marketing is that the ads I am exposed to while going about my daily life are always more targeted than other industries. This is because marketers typically test their […]
How To Advertise on Mobile in 2015 – Cracking The Code of Effective Mobile Advertising
January 30, 2015 by Leave a Comment
Researching Products and Services Online is Fundamentally Broken
January 28, 2015 by Leave a Comment
There is a mind blowing stat from a study by Rothstein Tauber that I found on an Internet Retail Website. “consumers spend an average of 79 days gathering information before making a major purchase.” This stat is meant to convey the importance of targeting the top of the funnel and the entire sales cycle with your content […]
You Can’t Seem Good, Without Being Good.
January 20, 2015 by Leave a Comment
“In a sufficiently connected and unpredictable world, you can’t seem good without being good.” – Paul Graham (Jan. 2015) Paul Graham, the founder of Y Combinator just published a great essay about Ron Conway, the Founder of SV Angel, and one of the most respected figures in Silicon Valley. The point of the essay was […]
The CIA, Hedgefunds, and Online Marketers All Have This Problem. Here’s The Solution.
December 5, 2014 by 7 Comments
Read the words in the triangles above: I’ll explain why in a couple moments. A few days ago I got a text message from a friend who owns a hedge fund and happened to be in town for the day asking if I am able to get together with him. This friend designs complex investment […]
Paid Search Saves Lives
December 2, 2014 by 5 Comments
It’s not everyday that you get a call from a client telling you that your SEM campaigns actually saved someone’s life. I am not talking about a client saying, “hey, you are a lifesaver.” That actually happens all the time 🙂 Yesterday I get a call from a client of mine, MMC Depot, that helps […]
You and The Internet Army
November 12, 2014 by 2 Comments
It’s almost 2015. If you haven’t realized yet how powerful one single individual on the internet can be, and you still choose to treat your customers poorly…you deserve to go out of business. I know that sounds harsh, but it’s a new age and the age old rebuttal of… You and What Army?! Just doesn’t […]
How To Never Worry About Negative Reviews Again
October 8, 2014 by 2 Comments
Hostage and Yelp are two words that appear in the same sentence way too often. Unfortunately, this is how most business owners feel about Yelp and their modern day protection racket. Of course, if you are really clever you can fight back the way Botto Bistro did (brilliantly I might add.) I discovered this story […]
How To Improve Your Adwords Quality Score – Tenscores Quality Score Tool Review
September 30, 2014 by 2 Comments
There are 3 ways to win with search engine advertising. Considering it is an auction, against not just your competitors, but anyone trying to reach that audience, there is lots of room to give up hope and think PPC doesn’t work for you. As with any auction, you need an edge. You need atleast one […]
Come Hear Me Speak at Ungagged Conference 2014 In Las Vegas
September 23, 2014 by Leave a Comment
If I ever had something to prove, (and needed to pull out all the stops and open up about my most closely held secrets and strategies,) it is now, at the superstar speaker conference called Ungagged, taking place November 15-17th in Las Vegas. You see, the audience is a room full of black hat marketers. […]
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