If you are responsible for a website, do SEO, or anything related to internet marketing, and you are living in 2012 or even 2010, you probably already know that usability, conversion rates and bounce rates are extremely important factors in SEO. In fact, if you are even outdated 5 years or so, you should know […]
The Real Reason You Are Losing Customers, Why They Are Abandoning Your Shopping Cart And How To Stop Them From Leaving
You know how many times I walked into a store, filled my cart with things I wanted to buy, and than just walked away? You know how shopping carts I’ve abandoned online? Probably 7 out of 10 times that I am in need of something and even plan on buying it, I end up abandoning […]
The Unspoken Promise Your Search Rankings Make To Your Customers and Why You Should Double Check Your Rankings Visually
There is a hilarious Snippet in a Search Results Page on DuckDuckGo from the Wikipedia page that states “The theory of Gravity is a Hoax…” I don’t know where DuckDuckGo pulls their snippet from, but if they are like most search engines, it either comes from the pages meta description, the Open Directory Listing, or […]
Battle For Mobile Market Share and Where Microsoft Went Wrong; A Tough Lesson In Branding
If you aren’t thinking about how to find and engage customers on mobile devices and tablets yet, time is running out. This morning I saw a discussion about a Microsoft Memo from 1993 predicting… “The power of having the worlds information – and people – on line at any time is too compelling to resist.” […]
How To Turn Your Personal LifeHack Into a Business or… How To Profit From Your Simple Ingenuity.
Every once in a while we come up with a simple solution to an aggravating annoyance in our lives, and than wonder if it’s a good enough idea to make money from it. There is an interesting discussing on Hacker News about a “Thing” a blogger built for himself and was wondering how to market […]
How To Choose a Company Name, and Does Your Company Name Really Matter?
A friend of mine was launching a new product and thought he had the perfect name possible. It was short, memorable, had a funky spelling, and seemed to imply exactly what his company does. Seemed like a perfect name to him, so much so that he fell in love with it. When he tried to […]
“The Reports of My Death Are Greatly Exaggerated,” said SEO… and Why I Chose A Career In Search Engine Optimization and Marketing…
SEO and PPC are hardly glamorous careers. In fact, outside of the white hat SEO community, it’s quite lonely. Few people understand what you do, many have been taken advantage of snake oil salesmen selling services pretending it is SEO or PPC, or just plain jane taken you and your money for a ride. Talking […]
You Have To Break A Few Eggs To Make An Omelet
During Hurricane Sandy, Reddit sent my blog over 1000 visitors. The few who posted comments on Reddit were aggressively critical, and vulgar. The main point was that it was cruel and selfish of me to “make” a guy deliver sushi to me during Hurricane Sandy. My post was actually more about praising this delivery guy, […]
SBA Loophole Offers up to $40k for Renters and Homeowners to Get Disaster Recovery Relief…
Home and Personal Property Loans If you are in a declared disaster area and are the victim of a disaster, you may be eligible for financial assistance from the U.S. Small Business Administration – even if you don’t own a business. As a homeowner, renter and/or personal-property owner, you may apply to the SBA for […]
What To Do If Your Business Was Destroyed From Hurricane Sandy…
Thousands of businesses have been and will be destroyed over the course of this record breaking hurricane known as nasty sandy. While your business being destroyed hardly makes you lucky, there are government assistance programs available for your to take advantage of if needed. The first thing to do is call your local chamber of […]
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