This post isn’t directly related to marketing, but it does involve human emotion and many of the worst character traits that drive businesses into the ground. Business should be about creating value, giving to others in exchange for compensation. When a business or TV Show fails to create value, but rather insists on taking peoples […]
How To Motivate Your Staff To Upsell Your Customers
Suggest-Sell promotions, or upselling is something as simple as asking, “Do You Want Fries With That?” While many businesses, specifically restaurants encourage their sales staff to promote extra items like desserts to customers, most waiters/waitresses and sales reps fail to really push them effectively. This of course is a big shame, because getting customers to […]
The Most Valuable Website On The Entire Internet
A pretty big and bold claim that is…The Most Valuable Website On The Entire Internet. I mean, there is Google, Amazon, Facebook and who knows what other multi billion dollar websites that exist throughout the world… Baidu, Alibaba, Etc… yet this one, little known website, not only makes that bold claim, but very well might […]
Ten Rules Of Marketing You Simply Can’t Afford To Ignore
As you know, I am a big fan of Dan Kennedy. His books are responsible for a big portion of my understanding of Copywriting and what motivates human behavior. In his book, No B.S. Direct Marketing For Non Direct Marketing Businesses, he proposes ten marketing rules that you should post somewhere you can see every […]
A Man Without A Smiling Face Must Not Open A Shop
If you think that Dale Carnegie was a wise man, consider this ancient Chinese proverb that Mr. Carnegie discussed in his book. Such an important piece of advice, it is worth repeating… “A Man Without A Smiling Face Must Not Open A Shop!” -Chinese Proverb Carnegie continues, “Your smile is a messenger of your good […]
The Top Ten Golden Rules of Advertising From Advertising Greats
I came across this old advertising post I wrote and am blown away by how much truer these quotes are today. Perhaps I am just getting wiser as I age. Writing Killer ads is a rare skill that few bother to fully master. These advertising legends can probably take credit for selling more product and […]
How To Come Up With The Perfect Gift Ideas…In Your Sleep
My first wedding anniversary was a great lesson in gift giving. I racked my brain for ideas of a great gift to commemorate what I still consider to be the greatest event of my life. I ran some Google searches and discovered that a clock is somehow a symbolic gift for first anniversaries. So, I […]
The Only Marketing Bible You’ll Ever Need. Plus, A Proven Marketing Strategy You Can Easily Implement Today
There are lots of excellent marketing books out there, some are even must reads, like Claude Hopkins, “Scientific Advertising, or David Ogilvy’s, “Confessions of an Ad Man.” I would be remiss if I didn’t recommend Al Ries and Jack Trout’s game changing book, “Positioning,” and I would be doing you a disservice if I didn’t […]
The Super-Powerful Secret That Drives Black Friday Sales Success and How You Can Replicate it Year-Round
Last night I went to Best Buy at 1:00am to try to get a new laptop and maybe grab one of their Door Busterin TV deals. When I saw the line to pay, I bounced and went home. Why would I shlepp out to a store at one in the morning, and than just leave […]
How To Avoid Being The Turkey of Your Industry, While Racking Up Thanks Just By Giving
The year was 1858, the Date was November 22nd, and there was joy in the air. The Gold Rush was in high gear, and everyone was out prospecting. On this particular day, General William Larimer, a land speculator from eastern Kansas, placed cottonwood logs to stake a claim on the bluff overlooking the confluence of the […]
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