There are lots of excellent marketing books out there, some are even must reads, like Claude Hopkins, “Scientific Advertising, or David Ogilvy’s, “Confessions of an Ad Man.” I would be remiss if  I didn’t recommend Al Ries and Jack Trout’s game changing book, “Positioning,” and I would be doing you a disservice if I didn’t […]

Last night I went to Best Buy at 1:00am to try to get a new laptop and maybe grab one of their Door Busterin TV deals. When I saw the line to pay, I bounced and went home. Why would I shlepp out to a store at one in the morning, and than just leave […]

The year was 1858, the Date was November 22nd, and there was joy in the air. The Gold Rush was in high gear, and everyone was out prospecting. On this particular day, General William Larimer, a land speculator from eastern Kansas, placed cottonwood logs to stake a claim on the bluff overlooking the confluence of the […]

Twitter announced they are giving away $1,000,000 in advertising credits this holiday season in the form of $100 credits to the first 10,000 businesses to sign up. Claim Your Credit Here. The requirements are the following. Is your business based in the U.S? Do you Tweet regularly? Do you have a fully filled out bio […]

Probably the biggest fib created in the Business world is the belief that, “You Need To Pay Your Dues and Work Your Way Up From The Bottom To Get To The Top.” Just in case President Obama isn’t proof enough for you, let’s start off examining the root of this limiting perception. First, the people […]

” The Results A Person Obtains Are Inversely Proportionate To The Degree To Which He Is Intimidated.” – Robert Ringer in Winning Through Intimidation Robert Ringer in His landmark book Winning Through Intimidation has opened my eyes to a reality that while difficult to face, must be acknowledged and respected due to it’s clear and […]

You and I, we live to connect. We pursue connecting with others constantly. Business is essentially a series of processes and relationships that working together create value. In fact, as a business, you cannot create value without a customer. You can create the potential, but without relationships, you haven’t actually created any value. I would […]

I just read Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas, and found some really interesting insights in his book. For those that are not familiar with Dan, he is a Social Media Scientist for Hubspot, meaning he tests and analyzes tons of data about social sharing across email, and social […]