I recently decided to go exploring and started offering webinars for a very weird reason. Webinars are my hack for recording a screencast of my work. One of the main reasons webinars are such a popular marketing strategy is that event based marketing forces urgency to act and eliminates procrastination, which is the enemy of […]
Affiliate Marketers Are Suckers
“Doesn’t it make you feel dirty?” she sneered. I was at the tail end of a grueling all day interview at a top ad agency for a director of paid search position. I was sitting with the Head of Demand Generation, a fancy title which means,” I learned marketing in college, not from the streets.” […]
Free Resources From My PPC Webinar
I had a great webinar earlier today where I showed my process for optimizing paid search campaigns, and eliminating wasteful spending. I don’t know yet when my next webinar will be or if I will give you access to the video recording of it, please leave a comment below if you are interested in me […]
What Jerry Seinfeld Can Teach You About Generating Creative Content and Marketing Ideas For Small Businesses
I once read that Jerry Seinfeld writes a new joke every single day. He has a big calendar to record whether he wrote a new joke that day or not. While I can’t verify if he still does this since Jerry stopped returning my calls after the Noodle Incident. Regardless, the lesson is the same, […]
Follow Me at Affiliate Summit West 2014 #ASW14
I am heading out to Las Vegas in a few hours to attend Affiliate Summit West, and I am really excited. I am attending on a press pass thanks to you, my wonderful readers. I don’t know what limitations I will have as far as live blogging goes, but I downloaded a live blogging plugin, […]
The Worlds Most Expensive Headphones! Only $78,967.80
Do You See That, $78,967.80 Craaaazzzyyyy!!!! This is obviously, a typo or some crazy marketing scheme but THIS PRICE IS SHOCKING!!! Nokia WH-920 Purity In-Ear Wired Stereo Headset By Monster – Magenta I am currently looking for a great wired headset for my smart phone, and look what I came across. On a side note, […]
Why Lazaro Is Still On American Idol and How He Earned My Vote Fair and Square!
If you are like most of America, you are probably stumped by why Lazaro Arbos is still surviving on American Idol. For weeks now he has under-performed the competition, and all the judges and Jimmy Iovine want him gone, gone, gone. If you recall, I wrote a post before the live competition started with a […]
Ebay Knows What You Did (Bought) Last Summer and Is Not Afraid To Use It…
Running successful banner ad campaigns or “Display” campaigns are a really big challenge for many marketers. For the most part, this ad inventory is used for branding advertising which doesn’t show a direct response measurement and is therefore too cost prohibitive for your average small advertiser. I get asked all the time how to run […]
Can Disney Turn A Mistake Into a Miracle? What To Do When A Small Gal Has a Gripe Against A Big Guy…
Disney screwed the pooch this time…. But, if they lived up to their reputation, they might just turn a low level mistake into a True Princess Miracle. As you can see in the image above, the first painting was painted by Katie Woodger, herein referred to as small gal, was clearly knocked off by Disney, […]
How To Write Sticky Slogans You Can’t Help But Remember
“Kids, get in the car, we are going to the Ice Cream shop.” Dad proclaimed to his smiling family. Little did they know that they were on the way to the dentist. This car commercial was probably very funny, but I can’ t remember it because I was barely six years old. More importantly though, […]
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