Mobile marketing is finally in the mainstream and marketing bloggers are screaming from the rooftops about getting your mobile strategy in order. The problem is that almost no one is giving advice beyond having a mobile friendly site. I hope to do a series of posts about best practices for mobile marketing and understanding the […]
Clever Ad for Anchorman on Reddit
November 21, 2013 by Leave a Comment
Have you ever seen banner ads on the internet talk to each other? What about fight with each other? This is a super clever ad. One that grabs the eye, and forces you to read it, and win a dodge durango. Ads on entertainment sites, like reddit, are very hard to convert well. This […]
How To Reach Buyers Searching For Commercial Real Estate With Actual Purchase Intent, Without Wasting Time and Money on The Tire Kickers
November 15, 2013 by 2 Comments
Today Google Adwords rolled out a new feature for targeting in their display network that focuses on “In-Market Buyers” and avoids paying for impressions and clicks for all the other people who are just browsing but have no purchase intent. One of the big problems with display advertising historically is that you end up wasting […]
Whats The Difference Between a Ten Million Dollar Business and a Billion Dollar Business?
July 11, 2013 by 6 Comments
The story goes that Dennis was looking for a Diamond engagement ring for his fiance, and was speaking with Jerry the Jeweler, who promised him the ring for below cost. When Dennis inquired about how Jerry can sell it below cost, Jerry quipped, "Because I buy it for less than below cost." The story is meant […]
Only Pay For The Best Performing Banner Ads With New Design Contest Marketplace Dispop
July 8, 2013 by Leave a Comment
Design contests have been around for years and were one of the earliest successful crowsourcing models. The concept is simple, instead of paying one designer for a few concepts, offer a prize to the winner and get many designers competing with their concepts. The higher the prize, the more designers will compete. When I ran […]
Ebay Knows What You Did (Bought) Last Summer and Is Not Afraid To Use It…
April 9, 2013 by 1 Comment
Running successful banner ad campaigns or “Display” campaigns are a really big challenge for many marketers. For the most part, this ad inventory is used for branding advertising which doesn’t show a direct response measurement and is therefore too cost prohibitive for your average small advertiser. I get asked all the time how to run […]
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