On this debut episode of the Fixing Incentives Podcast, host David Melamed, the Founder and Chief Strategy Officer of Tenfold Traffic, is interviewed by Dr. Jeremy Weisz, the Co-founder of Rise25. David recounts how he lost $300,000 on a failed SEO strategy and the important lessons he learned from the experience. He also shares some of his expert SEO advice and recommendations. You won’t want to miss this exciting episode!
How to Squeeze More ROI Out of Ads By Using the Best Credit Cards for Advertising
ROI or ROAS is the name of the game in advertising. How much did you invest and what was the return on your ad spend or the return on your investment. Often times, there are campaigns, ads, targeting segments or opportunities that are borderline profitable. If you could only squeeze a few extra dollars out […]
How The Google Game is Changing For Good
In 2008, an SEO vendor claimed that he saw a big brand hand a check to Google in exchange for high organic rankings. I no longer believe him. Google insists that there is no connection between the paid and organic teams and that it’s not possible to buy organic rankings directly. Still, I get asked […]
How Hillel Fuld Earned The Trust Of The Worlds Most Successful Startups
To Give or Not To Live, That Is The Question! At least that’s the question Hillel Fuld asks himself every morning. Ok, maybe he doesn’t literally ask it, but all one needs to do is look back at his day, and it is clear he starts it with a mission of selflessness and living for […]
How A Small Pizza Shop Crushed Their Competitors In The Yellow Pages Without Fancy Competitive Analysis
An inspiring tale of a small neighborhood pizza place that took on The goliath brand Domino’s and their gigantic ad in the Yellow Pages that was sucking their customer base dry. Let’s be honest, every customer we find, every sale we make, and every dollar we earn is taking bread off someone’s table. Money Moves, […]
The Future of Virtual Reality is Local Lead Generation Not Gaming & Entertainment
When I think about virtual reality (VR), my first assumption is gaming and entertainment. Just imagine next year being able to buy VR seats at the super bowl and truly experiencing it in real-time. We are pretty close to making experiences like that a reality. The basic goal is achieving “Presence”, which is code for […]
Why Email is Dead and The New Form of Communication That Trumps Real World Interactions
Communicating in person has always been the gold standard for social connection. To the point where many people say things like, “Get off of Facebook and be social!” The common beliefs about the limitations of text based communication, that they miss nuance, context, tone, and emotion, like we have in the real world. To many, this […]
How To Get Users For Your Chat Bot: What Bot Makers Need To Understand
I have been thinking about bots a lot lately. I am still discovering my way around the industry, and in fact, the industry is still trying to figure itself out. There are lots of theories floating around about the correct use case for a bot versus an app versus a website, etc… According to Ted […]
The Marketers Guide To Understanding Chat Bots
Chat Bots seem to be all the rage these days. Three different companies came out of the most recent YCombinator batch building chat bot related infrastructure. Microsoft just announced the launch of a bot platform and Facebook announced last summer about their messenger bot with hopes to compete with the likes of Siri, Google Now, […]
The One Objection Every Marketer Needs To Overcome
I have a secret tool I use whenever I think about a new client, industry or advertisement. A simple question I discovered that every single consumer asks themselves when encountering a marketer or an advertisement. If you can overcome this marketing objection, you are sure to drive more leads and close more deals. The question […]
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