How To Choose a Company Name, and Does Your Company Name Really Matter?

A friend of mine was launching a new product and thought he had the perfect name possible. It was short, memorable, had a funky spelling, and seemed to imply exactly what his company does. Seemed like a perfect name to him, so much so that he fell in love with it. When he tried to […]

“The Reports of My Death Are Greatly Exaggerated,” said SEO… and Why I Chose A Career In Search Engine Optimization and Marketing…

SEO and PPC are hardly glamorous careers. In fact, outside of the white hat SEO community, it’s quite lonely. Few people understand what you do, many have been taken advantage of snake oil salesmen selling services pretending it is SEO or PPC, or just plain jane taken you and your money for a ride. Talking […]

You Have To Break A Few Eggs To Make An Omelet

During Hurricane Sandy, Reddit sent my blog over 1000 visitors. The few who posted comments on Reddit were aggressively critical, and vulgar. The main point was that it was cruel and selfish of me to “make” a guy deliver sushi to me during Hurricane Sandy. My post was actually more about praising this delivery guy, […]

SBA Loophole Offers up to $40k for Renters and Homeowners to Get Disaster Recovery Relief…

Home and Personal Property Loans If you are in a declared disaster area and are the victim of a disaster, you may be eligible for financial assistance from the U.S. Small Business Administration – even if you don’t own a business. As a homeowner, renter and/or personal-property owner, you may apply to the SBA for […]

What To Do If Your Business Was Destroyed From Hurricane Sandy…

Thousands of businesses have been and will be destroyed over the course of this record breaking hurricane known as nasty sandy. While your business being destroyed hardly makes you lucky, there are government assistance programs available for your to take advantage of if needed. The first thing to do is call your local chamber of […]

You Ever Wonder Why People Head Outdoors The Moment They Are Told To Stay Inside…Or Lessons In Takeaway Selling.

Watching the news during this crazy storm, said to be the worst ever recorded to hit the eastern seaboard, it amazes me seeing crazy folks outside dancing in the rain. One guy said on the news, “It’s Only Water, Whats The Big Deal.” Now that local deaths have been reported, and cell phones are getting […]

Just Got Sushi Delivered In A Hurricane. I Guess NY Has It’s Perks

As a Coloradan exiled to the tri-state area, and having spent the better part of the last Seven years in New York, and while I am currently evacuated to Brooklyn for the duration of the Hurricane, I decided to try to test the limits of the City that never sleeps. Sure enough, on my first […]

Who Else Wonders Why Reporters Stay In Harms Way During A Hurricane?

Have You ever wondered why journalists stay behind reporting on hurricanes and storms while everyone else is evacuating out of harms way? I evacuated my Jersey Shore residence three blocks from the beach to stay safe, and I am basically glued to the TV watching the news, both for updates about where I am in […]

Selling Storms, Hurricane Sandy and The Commercialization of Natural Disasters…

Have you ever wondered why hurricanes are given names? What about nicknames? We have hurricane Sandy threatening the entire eastern seaboard, and terrifying news media promoting it as Frankenstorm or Monster Mash, the combination of a northern cold front, full moon high tide, and a storm that claimed 43 lives already. I was in Costco […]

Fiverr Experiments Paying Off. Tenfold Traffic Logo Speed Colored

So, I know this video probably only took a few minutes to make, but i think its pretty cool. As you know, Fiverr is an excellent marketplace for buying services for 5 bucks. I have been playing around with it to promote my clients with some pretty solid results. Of course it helps to know […]