The great robbery of the Vienna Bank in 1875 left many investors distraught. This was no ordinary robbery. There was no masked gunmen or runaway horse and buggy. The clever thief waltzed into the bank, sat down with dozens of customers and comfortably convinced them to give him all their money. Well, they didn’t know […]
Content Marketing From The 1950’s
July 18, 2013 by Leave a Comment
Correction: This ad is from the 1940’s as Someone on linkedin pointed out it discusses sugar rations, which places this ad around world war two. One of my passions is collecting vintage advertising in magazines from the last century. I don’t recall where this magazine ad ran, but it was likely a magazine from the […]
User Testing Ketchup Bottles Leads To Counter Intuitive Surge In Profits
July 15, 2013 by 5 Comments
One of the biggest mistakes I see businesses make is assuming they understand how their customers use their product or want to use their product without actually observing them using it. I have never seen a user test that did not highlight a frustrating feature or unknown issue to the owner of the website. Malcolm […]
Whats The Difference Between a Ten Million Dollar Business and a Billion Dollar Business?
July 11, 2013 by 6 Comments
The story goes that Dennis was looking for a Diamond engagement ring for his fiance, and was speaking with Jerry the Jeweler, who promised him the ring for below cost. When Dennis inquired about how Jerry can sell it below cost, Jerry quipped, "Because I buy it for less than below cost." The story is meant […]
Only Pay For The Best Performing Banner Ads With New Design Contest Marketplace Dispop
July 8, 2013 by Leave a Comment
Design contests have been around for years and were one of the earliest successful crowsourcing models. The concept is simple, instead of paying one designer for a few concepts, offer a prize to the winner and get many designers competing with their concepts. The higher the prize, the more designers will compete. When I ran […]
Branding Legend Proclaims, “Be Different, Not Necessarily Better!”
July 7, 2013 by Leave a Comment
Perhaps the biggest mistake companies with established brands make is focusing on being better, but being better doesn't help sell product, being different does. During blind taste tests Pepsi beats Coke everytime. When they see the can though, Coke beats Pepsi. Clearly, Pepsi has the better taste, but Coke has the stronger brand. For Pepsi […]
Brilliant User Experience Hack at Nebraska Gas Station Leaves Customers Short On Change and Temper
June 23, 2013 by 9 Comments
My wife and I moved to Denver from New Jersey a little over a week ago. During our cross country roadtrip I came across a very interesting semi-deceptive gas station strategy that can be both construed as brilliant or evil depending which side of the gas pump you are on. As you can see in […]
An Inbound Marketing Love Story Turned Bad Romance
May 31, 2013 by 5 Comments
Love, Everyone Wants It, Not EveryOne Finds It. -Patti Stanger (Millionaire Matchmaker) What happens though when two people fall in love with the same thing, but only one of them can have it? Were used to the story of the princess who falls in love with the pauper, while prince charming is vying for her love? In […]
Don’t Be Fooled: Content Was Never King! (Video)
May 23, 2013 by Leave a Comment
This is a first for me. I decided to start Video Blogging to see how well that works. Please share your feedback so I can create videos you really want to see. If you have any marketing questions you want answered, ask them in the comments, and I will answer them in a video. Enjoy! […]
The Only Link Building Post You’ll Ever Need Now That Penguin 2.0 Is Here!
May 23, 2013 by 7 Comments
Building links properly is perhaps one of the most elusive skills for SEO. It requires serious commitment, hard work, creativity, craftiness, resourcefulness, lots of tools, persistence, and the perfect balance between science and art. Much of the SEO world is bracing themselves for an imminent update to Penguin, Which Matt Cutts Just Announced is Live….Penguin […]
Click Images To Verify
