One of the most common questions I get asked about SEO is how long it will take to start seeing results. I love this question because it is one of the few areas that most SEO’s underestimate, and a huge opportunity for me to swoop in and save the day. In fact, I was reviewing […]
Did Google Glass Make A Monumental Branding Error, and Why Being First Won’t Help Them
I remember when I created my parent company name Customer Hunter, and how proud I was for coming up with the name. I still like it a ton, but every time I speak to people and I say the name of my company on the phone, they ask me to repeat it atleast twice. Apparently, […]
Multiply Your Customers By Guaranteeing They Refer Everyone They Know
Joe was rowing his boat out in the middle of a lake for a relaxing day of fishing. A huge green snake comes up alongside the boat with a half-swallowed frog sticking out of it’s mouth. Feeling bad for the frog, Joe used his paddle to hit the snake, releasing the frog to safety. Joe felt […]
The Most Important Thing To Consider If You Want To Get Press Coverage and Build Your Brand
Getting press coverage for your company is pretty much the holy grail in an entrepreneurs mind. The fantasy of being famous, being recognized for your contribution, and profiting handsomely from it, makes PR firms who basically just email a bunch a journalists a boatload of cash from a truckload of clients. The sales pitch promises […]
Why Lazaro Is Still On American Idol and How He Earned My Vote Fair and Square!
If you are like most of America, you are probably stumped by why Lazaro Arbos is still surviving on American Idol. For weeks now he has under-performed the competition, and all the judges and Jimmy Iovine want him gone, gone, gone. If you recall, I wrote a post before the live competition started with a […]
Ebay Knows What You Did (Bought) Last Summer and Is Not Afraid To Use It…
Running successful banner ad campaigns or “Display” campaigns are a really big challenge for many marketers. For the most part, this ad inventory is used for branding advertising which doesn’t show a direct response measurement and is therefore too cost prohibitive for your average small advertiser. I get asked all the time how to run […]
Can Disney Turn A Mistake Into a Miracle? What To Do When A Small Gal Has a Gripe Against A Big Guy…
Disney screwed the pooch this time…. But, if they lived up to their reputation, they might just turn a low level mistake into a True Princess Miracle. As you can see in the image above, the first painting was painted by Katie Woodger, herein referred to as small gal, was clearly knocked off by Disney, […]
How To Write Sticky Slogans You Can’t Help But Remember
“Kids, get in the car, we are going to the Ice Cream shop.” Dad proclaimed to his smiling family. Little did they know that they were on the way to the dentist. This car commercial was probably very funny, but I can’ t remember it because I was barely six years old. More importantly though, […]
How To Build Your Online Reputation In Social Media to Grow Your Business. Part 1
“Don’t Take This Personally, But People Simply Do Not Care About Your Company. What They Care About Is Themselves. And If You Can Talk To Them About Themselves, You’ll Have Their Full Attention.” – Jay Conrad Levinson As you can imagine, building my reputation online is on my mind, and it hopefully is on yours […]
Is Your Website Accidentally Telling Google To Delete You From Their Search Results? It Happened To Craigslist; It Might Be Happening To You.
Is your website telling Google to ignore you? It might be if you make changes to your website without consulting a Technical SEO expert. You see, beyond the wonderful world of optimizing content and attracting links, there is a hidden layer called software. That’s right, very complex code is what makes search engines and your […]
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