ROI or ROAS is the name of the game in advertising. How much did you invest and what was the return on your ad spend or the return on your investment. Often times, there are campaigns, ads, targeting segments or opportunities that are borderline profitable. If you could only squeeze a few extra dollars out […]

When I think about virtual reality (VR), my first assumption is gaming and entertainment. Just imagine next year being able to buy VR seats at the super bowl and truly experiencing it in real-time. We are pretty close to making experiences like that a reality. The basic goal is achieving “Presence”, which is code for […]

“In a sufficiently connected and unpredictable world, you can’t seem good without being good.” – Paul Graham (Jan. 2015) Paul Graham, the founder of Y Combinator just published a great essay about Ron Conway, the Founder of SV Angel, and one of the most respected figures in Silicon Valley. The point of the essay was […]

It’s almost 2015. If you haven’t realized yet how powerful one single individual on the internet can be, and you still choose to treat your customers poorly…you deserve to go out of business. I know that sounds harsh, but it’s a new age and the age old rebuttal of… You and What Army?! Just doesn’t […]

Hostage and Yelp are two words that appear in the same sentence way too often. Unfortunately, this is how most business owners feel about Yelp and their modern day protection racket. Of course, if you are really clever you can fight back the way Botto Bistro did (brilliantly I might add.) I discovered this story […]

My brother emailed me a fascinating article about Being Lucky. Richard Wiseman, a psychologist, spent the last ten years researching what makes one person lucky and someone else unlucky. It is a really fascinating  and relatively short article worth reading. Basically, he discovered that… Many people who feel unlucky are creatures of habit and are […]