How To Measure The Social Media Impact on Your Sales

This is a common question that many companies wonder. What is the value of a facebook fan or a twitter follower. The big challenge of course is that when you are building a relationship with consumers and engaging them from the top of the funnel until they convert, there could be many interactions that influence […]

Who Can Answer The Call and Make SEO Sexy Again?

The great robbery of the Vienna Bank in 1875 left many investors distraught. This was no ordinary robbery. There was no masked gunmen or runaway horse and buggy. The clever thief waltzed into the bank, sat down with dozens of customers and comfortably convinced them to give him all their money. Well, they didn’t know […]

Content Marketing From The 1950’s

Correction: This ad is from the 1940’s as Someone on linkedin pointed out it discusses sugar rations, which places this ad around world war two.  One of my passions is collecting vintage advertising in magazines from the last century. I don’t recall where this magazine ad ran, but it was likely a magazine from the […]

An Inbound Marketing Love Story Turned Bad Romance

Love, Everyone Wants It, Not EveryOne Finds It. -Patti Stanger (Millionaire Matchmaker) What happens though when two people fall in love with the same thing, but only one of them can have it?  Were used to the story of the princess who falls in love with the pauper, while prince charming is vying for her love? In […]

Don’t Be Fooled: Content Was Never King! (Video)

This is a first for me. I decided to start Video Blogging to see how well that works. Please share your feedback so I can create videos you really want to see. If you have any marketing questions you want answered, ask them in the comments, and I will answer them in a video.  Enjoy!  […]

The Only Link Building Post You’ll Ever Need Now That Penguin 2.0 Is Here!

Building links properly is perhaps one of the most elusive skills for SEO. It requires serious commitment, hard work, creativity, craftiness, resourcefulness, lots of tools, persistence, and the perfect balance between science and art.  Much of the SEO world is bracing themselves  for an imminent update to Penguin, Which Matt Cutts Just Announced is Live….Penguin […]

This Is The Most Clever Link Building Tactic I Have Ever Seen

Every once in a while I come across a really clever link acquisition strategy, and today there is an excellent discussion about it.  The strategy is simple. Create an easter egg in your website source code that is really clever and creative and cool looking, and it will likely generate lots of links from popular […]

Multiply Your Customers By Guaranteeing They Refer Everyone They Know

Joe was rowing his boat out in the middle of a lake for a relaxing day of fishing. A huge green snake comes up alongside the boat with a half-swallowed frog sticking out of it’s mouth. Feeling bad for the frog, Joe used his paddle to hit the snake, releasing the frog to safety. Joe felt […]