How To Promote Your Content In 2013 and a half

July 31, 2013 by Leave a Comment

Advanced Content Promotion and Outreach Tactics from BuzzStream This is an incredible slideshare presentation from Buzzstream, which is a must use tool for any serious linkbuilder. To summarize, unless you have a strong community built around you, you need to invest heavily into promoting your content. Sending spammy outreach emails just don’t work well anymore. […]

Filed Under: blog traffic, Content Marketing, Inbound marketing, Link Building, Social Media Marketing

How To Measure The Social Media Impact on Your Sales

July 31, 2013 by 1 Comment

This is a common question that many companies wonder. What is the value of a facebook fan or a twitter follower. The big challenge of course is that when you are building a relationship with consumers and engaging them from the top of the funnel until they convert, there could be many interactions that influence […]

Filed Under: Content Marketing, Inbound marketing, Social Media Marketing

Do Testimonials Work?

May 7, 2013 by 4 Comments

One of the most common questions I get asked is, "Do Testimonials Really Work?!" These questions are common because on the internet we know how easy it is to fake a testimonial.  The answer of course is a RESOUNDING YES!!!  Sure, testimonials that have obvious trust issues, or don't share real insight, are probably worthless, […]

Filed Under: Branding, Brilliant Marketing, Content Marketing, Conversion Rate Optimization, Social Media Marketing

How To Make Money On Facebook (Joke)

April 24, 2013 by 2 Comments

I was researching Google Plus communities to see which groups have the largest member base and I found one of the most popular communities is called joke of the day and they posted this joke today. Quite Funny.

Filed Under: Social Media Marketing

Multiply Your Customers By Guaranteeing They Refer Everyone They Know

April 15, 2013 by 4 Comments

Joe was rowing his boat out in the middle of a lake for a relaxing day of fishing. A huge green snake comes up alongside the boat with a half-swallowed frog sticking out of it’s mouth. Feeling bad for the frog, Joe used his paddle to hit the snake, releasing the frog to safety. Joe felt […]

Filed Under: Branding, Brilliant Marketing, Inbound marketing, Social Media Marketing, User Experience

Twitter Advertising Releases Powerful Targeting Tools For Small Businesses

March 19, 2013 by Leave a Comment

Twitter rolled out their advanced advertising interface to small businesses today. Enabling advertisers to target by device, gender, and similar audiences. In a post about New Powerful Advertising Tools on Twitter’s advertising blog they explain in more detail. Our self-service advertisers can now target interests in two specific ways. First, they can target users with the […]

Filed Under: Display Ads, PPC, Social Media Marketing