In 2008, an SEO vendor claimed that he saw a big brand hand a check to Google in exchange for high organic rankings. I no longer believe him. Google insists that there is no connection between the paid and organic teams and that it’s not possible to buy organic rankings directly. Still, I get asked […]
The Most Clever Google Ads Ad I Have Ever Seen
February 10, 2015 by 1 Comment
I saw a really awesome ppc ad today and thought I would share. Writing PPC ads is one of the most important functions of a PPC specialist and is one the highest impact areas of optimization. In some industries, it’s really hard to stand out, especially when all your competitors have the same or a […]
Is This CIA Manual The Best Advertising Book Ever Written?
December 5, 2014 by 7 Comments
Read the words in the triangles above: I’ll explain why in a couple moments. A few days ago I got a text message from a friend who owns a hedge fund and happened to be in town for the day asking if I am able to get together with him. This friend designs complex investment […]
Paid Search Saves Lives
December 2, 2014 by 5 Comments
It’s not everyday that you get a call from a client telling you that your SEM campaigns actually saved someone’s life. I am not talking about a client saying, “hey, you are a lifesaver.” That actually happens all the time 🙂 Yesterday I get a call from a client of mine, MMC Depot, that helps […]
How To Improve Your Adwords Quality Score – Tenscores Quality Score Tool Review
September 30, 2014 by 2 Comments
There are 3 ways to win with search engine advertising. Considering it is an auction, against not just your competitors, but anyone trying to reach that audience, there is lots of room to give up hope and think PPC doesn’t work for you. As with any auction, you need an edge. You need atleast one […]
Minecraft and Microsoft Use PPC (on Google) To Maximize Press Exposure
September 15, 2014 by 2 Comments
If you are following tech news today, you will see the official announcement that Microsoft Bought Minecraft. The story is semi interesting, but what stood out for me was when I googled Minecraft this ad came up. I don’t know how long this ad has been live, but It is more than just a new […]
Why Losing Money on PPC is a Good Idea
July 15, 2014 by 3 Comments
“The Purpose of a New PPC Campaign is not to turn a profit; It is to prove or disprove which keywords will work best for you long term. ” -David Melamed If you are like me, you hate losing money more than you like making money. I once read that the ratio is like 4 […]
Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy
April 2, 2014 by 7 Comments
PPC Advertising Strategy -Create a Story That Flows from David Melamed Here is how you need to think about paid search. You are telling a story. You are engaged in a one on one conversation. The persons query is them asking you a question. Your ad is your answer to their question. Their Click Through […]
Place Your Ads on Real Birds – Adwords April Fools Prank
April 1, 2014 by 1 Comment
I was trying to create some display ads for a client when I found this new adwords feature which i can only hope is an April Fools prank. I clicked through to see what it lets me do and it looks like Google went all out on this one. The adbirds feature lets you choose […]
Are You Spending Too Much on Your PPC Bids? The Big Myth PPC Management Companies Don’t Want You To Know!
February 7, 2014 by 7 Comments
I made a big mistake this week. Luckily I caught it today and managed to fix it. I was optimizing a clients campaigns and noticed one keyword was producing conversions at a much higher rate than any other keywords. So, I decided to double the bid on that keyword to make sure I max out […]
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