To Give or Not To Live, That Is The Question! At least that’s the question Hillel Fuld asks himself every morning. Ok, maybe he doesn’t literally ask it, but all one needs to do is look back at his day, and it is clear he starts it with a mission of selflessness and living for […]
How Hillel Fuld Earned The Trust Of The Worlds Most Successful Startups
August 9, 2017 by Leave a Comment
The Marketers Guide To Understanding Chat Bots
March 31, 2016 by Leave a Comment
Chat Bots seem to be all the rage these days. Three different companies came out of the most recent YCombinator batch building chat bot related infrastructure. Microsoft just announced the launch of a bot platform and Facebook announced last summer about their messenger bot with hopes to compete with the likes of Siri, Google Now, […]
How To Save Money on Advertising Costs
March 9, 2014 by Leave a Comment
One of the most annoying business practices I come across (and honestly think is very short sighted) is this crazy idea called “Commission Sales People.” I get the attraction. You only pay them when they make you money, so you can mitigate your risk. It’s a very defensible business position, because the sales person hopefully […]
Amazon Will Now Ship Items Before You Even Order Them!
January 19, 2014 by Leave a Comment
According to a USAToday story today, Online retail giant Amazon says it knows its customers so well it can start shipping even before orders are placed. Amazon filed for the patent last month, and it seems to be another piece to their game of cutting shipping times down. I don’t know how this will translate […]
The Perfect Marketing Plan in Seven Easy Steps
October 17, 2013 by 3 Comments
My all time favorite marketing strategy is Marketing Lagniappe and I want to share with you an extremely clever strategy and story about a commercial real estate mortgage broker who integrated clever lagniappe tied into a lumpy mail strategy, which when understood clearly is actually a very important lesson in full funnel engagement with content marketing […]
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