I Clicked on a Mobile Ad Today and For The First Time It Wasn’t an Accident One of the best parts of being in advertising and marketing is that the ads I am exposed to while going about my daily life are always more targeted than other industries. This is because marketers typically test their […]
Archives for January 2015
How To Advertise on Mobile in 2015 – Cracking The Code of Effective Mobile Advertising
Researching Products and Services Online is Fundamentally Broken
There is a mind blowing stat from a study by Rothstein Tauber that I found on an Internet Retail Website. “consumers spend an average of 79 days gathering information before making a major purchase.” This stat is meant to convey the importance of targeting the top of the funnel and the entire sales cycle with your content […]
You Can’t Seem Good, Without Being Good.
“In a sufficiently connected and unpredictable world, you can’t seem good without being good.” – Paul Graham (Jan. 2015) Paul Graham, the founder of Y Combinator just published a great essay about Ron Conway, the Founder of SV Angel, and one of the most respected figures in Silicon Valley. The point of the essay was […]