This is an incredible slideshare presentation from Buzzstream, which is a must use tool for any serious linkbuilder.
To summarize, unless you have a strong community built around you, you need to invest heavily into promoting your content. Sending spammy outreach emails just don’t work well anymore.
The key is having outreach in mind during ideation, and building long term high value relationships.
(Sounds easy,but its super hard, which is why its such a big opportunity.
Remember, the harder something is to do, the less likely people will replicate it. There is safety in doing the impossible, or even the super difficult.
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