Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with companies such as Netflix and Fiji Water, and many more.
Duncan is also the host of the Firebelly Social Show Podcast, where he interviews leaders of mission-driven food and beverage brands. He is a member of Jason Swenk’s Digital Agency Elite (also known as Agency Owner Mastermind) to help scale his agency.
Here’s a glimpse of what you’ll learn:
- Duncan Alney discusses how he got started in social media marketing and began his agency
- The challenges with changing social media trends — and how Duncan stays ahead of the curve
- Why social media marketing is not all about tracking and data points
- Where to learn more about Duncan and Firebelly Marketing
In this episode…
For brands in any industry, it’s vital to stay relevant and keep up with changing social media trends. But how can you prepare for these evolving trends, and what steps should you take to get the most out of your social media marketing?
Duncan Alney is an expert in the social media marketing space, and he’s helped many brands become more likable and profitable by revitalizing their social media strategies and platforms. According to Duncan, social media is not all about tracking and data points — there’s a human element. When you discover the “why” behind your business and focus on genuine engagement with your people, you’ll become a captivating brand. In turn, you’ll be more likely to gain supporters and get in front of people who don’t know you exist.
In this episode of the Fixing Incentives Podcast, David Melamed is joined by Duncan Alney, Founder and CEO of Firebelly Marketing, to talk about social media marketing best practices. Together they discuss how to produce relevant content and share stories of marketing do’s and don’ts. Plus, Duncan provides tips for engaging with your followers and building a strong, stand-out brand. Stay tuned!
Resources mentioned in this episode:
- David Melamed
- David Melamed on LinkedIn
- David’s email address: david at tenfoldtraffic dot com
- Duncan Alney on LinkedIn | Instagram | Twitter
- Firebelly Marketing
- Firebelly Social Show Podcast
- Steve Hershberger on LinkedIn
Sponsor for this episode…
This episode is brought to you by Tenfold Traffic.
The only projects I take on currently are performance-based relationships.
What that means is…
All marketing would go through me on my own dime, and we negotiate a revenue share.
I don’t want someone to give me money if I don’t generate a return for them.
But, if I am making someone a ton of money, then I want to share in the revenue.
In other words, I want to participate in the full value I am creating.
Right now, I am only looking for one or two companies a year to pour my heart and soul into and to have as partners.
An ideal partner is someone who has a converting funnel and can handle scale and let me work my magic.
If you are a company that knows your lifetime value of a client and wants to spend as much as you can to acquire a customer and dominate the market, then I am your person.
If you are looking for a partner, I am your person, and if you are looking for a vendor, then there are several people I have vetted and can refer you to.
Visit www.davidmelamed.com to learn more or email me at david at tenfoldtraffic dot com.
Episode Transcript
Intro 0:03
Welcome to the Fixing Incentives Podcast where we talk about the incentives that drive success. Now, let’s get started with the show.
David Melamed 0:14
I didn’t know I’m in here, I’m the host of Fixing Incentives Podcast where I talk with top business leaders about their journey and the behavior that power, their growth I have with me today are really, really awesome guests. But before I get to that, let me just jump into a sponsor message. This episode is brought to you by Tenfold Traffic, the only projects I take on currently would be a performance-based relationship. What that means is all marketing would go through me on my own dime, and we negotiate a revenue share. In general, I don’t want someone to give me money if I’m not generating them a return. But if I’m making something a tonne of money, then I want to share in the revenue. So I really just want to participate in the full value I’m creating. And you know, in general, I, I can only work with one or two clients a year because I really pour my heart and soul into crushing it for them. So an ideal partner would have to have some sort of converting funnel that can really handle scales, so both on the operation side and website side. So if you’re a company that knows your lifetime value of a client and wants to spend as much as you can acquire a customer that you can see you can dominate the market. You’re probably the type of partner I’m looking for. Today I have I have with me, Duncan, Alney, the founder of Firebelly Marketing, which this is really interesting. They’re independently rated by Boche as the number one social media agency globally, which is a really fascinating thing, because social media has been kind of a mystery for me. So first, how you doing, Duncan? Welcome.
Duncan Alney 1:54
David, I’m so excited to be here. You know, I’m a big fan of yours. And we belong to the same agency mastermind, you know, where we bear all our secrets. And David, you are, you know, known as the cerebral guy in the mastermind, the guy who does thoughtful, considerate responses, you help people solve their problems. So I’m super excited to be on your podcast,
David Melamed 2:15
That’s very kind of you to say, I’m gonna have to start being a little less helpful. But, yeah, I’m really excited. You know, I’ve been looking forward to this for a long time. So just first, you know, I’m always fascinated by this, you know, how you got started in social media marketing? Or, you know, how did you start your agency? What kind of led you down that path?
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