Today Google Adwords rolled out a new feature for targeting in their display network that focuses on “In-Market Buyers” and avoids paying for impressions and clicks for all the other people who are just browsing but have no purchase intent. One of the big problems with display advertising historically is that you end up wasting […]
Two Negative Keyword Tools I Can’t Live Without
September 30, 2013 by 10 Comments
I spent most of the day today building out a PPC campaign for a new client in a very specialized B2B market. His big challenge is that while he only services commercial clients, many of the search terms overlap individuals who are too small for him to service. So, I set out to build him […]
Whats The Difference Between a Ten Million Dollar Business and a Billion Dollar Business?
July 11, 2013 by 6 Comments
The story goes that Dennis was looking for a Diamond engagement ring for his fiance, and was speaking with Jerry the Jeweler, who promised him the ring for below cost. When Dennis inquired about how Jerry can sell it below cost, Jerry quipped, "Because I buy it for less than below cost." The story is meant […]
Google Rolls Out Click To Chat Ad Extensions
May 20, 2013 by 3 Comments
I was running a search for a brand I am researching and chanced upon an adwords ad extension click to chat. Pretty cool. I don't know how useful it is, but definitely cool. It grabs the eye and gives the impression that you are instantly available to help them. I would love to test it, […]
PPC Bidding Strategies: Getting Five Cent Clicks In The Most Expensive Niches
January 24, 2013 by 8 Comments
Every time I setup a new clients adwords or bing advertising account I am faced with a very interesting Dilemma. Most of my client work in niches with top position clicks running as high as $65 to as low as $12. The obvious dilemma is do I start them off with top position bids to […]
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